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Discover the book
rewriting the rules of leadership

Chris Widner
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Impactful and practical. Get it for yourself and your leadership team.


Game changing book!

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A practical and inspiring read that's hard to put down

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The Future of Work!


10 Great Principles as we re-imagine what work should be!

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Excellent book on building a democratic work place! I LOVE IT!!

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Timely for the world, business, and individuals.


You're a CEO, Entrepreneur,
Small Business Owner
or Leader . . .

. . . and you believe in leading yourself and your team
in a way that releases (rather than limits) their
fullest potential.

If that’s you, then you’re in the right place.

We believe you can only live your full potential
in an environment of freedom rather than fear and control.

That's why we founded WorldBlu.

Since 1997, we've helped CEOs and their teams get unstuck,
accelerate growth, lead great cultures,
and build highly profitable companies with the principles of
freedom and organizational democracy rather than control and fear.

Our proven approach not only grows great leaders and companies,
it also helps advance freedom and democracy in our world.

No More Shiny Objects, Only Winning Strategies

We've found that most business growth
strategies don’t address mindset, leadership skills, or culture in the process.

Instead, they sacrifice all three in the name of money,
without realizing how the three pillars can work together for big wins to the bottom line and our world.

The reality is there is a huge difference between growing your company
versus leveraging leadership and culture in a way that
accelerates and scales the growth even faster.

If you're a CEO who wants to grow your company,
we can help you succeed . . . 

Our Approach Delivers 7x Greater Revenue
Growth Compared to the S&P 500

WorldBlu is a global leadership training company with clients in over
100 countries representing over $30 billion in annual revenue.
We’ve built the top leading company in the world by teaching leaders how to lead successfully using a freedom-centered and democratic leadership style to achieve breakthrough results.


We teach CEOs, business owners, leaders, and entrepreneurs of small to large companies the proven Freedom at Work leadership strategy for growing, scaling, and sustaining high-performing businesses that deliver on average 700% greater revenue growth over a three-year period compared to S&P 500 companies.

With over 150 top leadership courses, we teach you the mindset, leadership skills, and organizational design practices we’ve used to help hundreds of companies and individuals in every industry around the world grow and prosper – and eventually achieve the elite status of becoming a WorldBlu certified Freedom-Centered Organization or a certified Freedom-Centered Leader.

We deliver all of this through coaching, assessments, online and live courses, workshops, consulting, keynotes and world-class events designed to engage, inspire and transform your team and organization. 

And our approach isn't generic or political -- it's backed by decades of research and experience in freedom and the principles of organizational democracy applied to the way we lead.

Our vision is to advance freedom in the world by seeing one billion people leading and working in freedom worldwide.

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We've Built The World's Top Leadership Company
in the world Teaching CEOS and Their Teams
How to Accelerate Growth Through Freedom, Not Fear

It’s why our founder, Traci Fenton, earned the “Oscar award” for business management
as a "Thinkers50 Radar" award winner.

Traci has also been recognized in Inc. Magazine as one of the
“Top 50 Leadership Thinkers in the World,” earned the Game Changer award for
“Outstanding Results in Shaping the World," has been recognized as a "World-Changing
Woman in Conscious Business" and is a Marshall Goldsmith "Top 100 coach."

We invite you to check us out. Explore the results we've achieved
and the incredible community we’ve built.

And then when you’re ready, click below to watch our training
about the proven leadership strategy we use to help CEOs 
grow their businesses. . . even if they've felt stuck for years.

After that, book a call with us and we can explore which of our courses and programs are right for you.

We would love to connect with you.

Welcome to WorldBlu!

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Get Started With WorldBlu Here

Is your organizational design democratic or hierarchical? Take our assessment and find out.

Take the Freedom at Work Scorecard

Click the arrow below to learn more about the Freedom at Work Scorecard.

Begin your journey with our complimentary course in Freedom at Work.

Take the Freedom at Work Leadership Course Now

Click the arrow below to watch our introductory video on the Freedom at Work leadership strategy.


Our Awards and Global Recognition

Thinkers50 Radar Award 2021 - Final-2
Inc Mag winner logo-1_optimxize_new1
World-Changing Woman 2020-2_optimize
Top 100 Coach Winner-1_optimxize_new1
Game Changer Winner logo-1_optimxize-1

Check out the Results We Get
for CEOs and Their Organizations

We're delivering results and changing lives
for hundreds of CEOs and companies
shifting from hierarchical to democratic leadership.
Thanks to WorldBlu, our sales have quadrupled and our market cap has increased from $250 million to over $2 billion.
Garry Ridge

CEO | WD-40

California | USA
WorldBlu has helped us grow on average 23% each year over the past 10 years.
Matthew Gonnering

CEO | Widen

Wisconsin | USA
I viscerally believe in the power of how the WorldBlu Freedom at Work leadership model releases the collective ingenuity of a people to create resiliency, durability, and a magnetic capability to foster market and financial strength.
Jennifer Briggs

CEO | Modern Times Beer

California | USA
With WorldBlu’s help, we've grown more than 12x. Our growth and success is a direct result of our work we've done with WorldBlu since 2009.
Matt Perez

COO | Nearsoft Encora

Mexico City | Mexico
WorldBlu helped take us from a $0 to a $175 sale of our new spin-off in just two years.
Dallas Kashuba

CEO | Dreamhost

California | USA
As a result of WorldBlu, we've grown 63% in one year, adding over $1 million to our bottom-line.
Nathan Donaldson

CEO | Boost

Wellington | New Zealand

Our Impact Globally



The number of countries in which we've trained CEOs and top leaders



Number of WorldBlu certified Freedom-Centered Organizations™



1 Million+

Number of Employees Working in WorldBlu certified Freedom-Centered Organizations™


Featured Clients
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  • boost
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  • wind
  • near-soft
  • davita-1

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