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What does toxic,
fear-based leadership
look like?

80% of employees say more freedom in their workplace would make them more productive.

(Source: Zogby International)

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Hierarchical leadership
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Office Politics
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Toxic
Culture
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Fear-based decisions
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No Accountability
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Slow
growth

What does healthy,
freedom-centered leadership
look like?

700% greater revenue growth over three years compared to the S&P 500 for companies practicing Freedom at Work™.

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Decentralized teams
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Clear Communication
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Healthy culture
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Democratic Design
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Personal Accountability
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Accelerated growth

Powerful Membership Benefits
for Game-Changing Results

Our Leadership Approach Outpaces
the Competition

Greater revenue growth for our clients compared to the S&P 500 over 3 years

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WorldBlu certified Freedom-Centered Organizations have earned the exclusive award

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Years pioneering the Freedom at Work Leadership Strategy

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Number of countries we’ve trained leaders in

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Average rating of our training and courses by leaders worldwide

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Number of employees impacted by Freedom at Work

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Completion rate of our courses

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Our awards and global recognition

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Here's why CEOs + Leaders worldwide
love our Leadership approach

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Thanks to Freedom at Work, our sales have quadrupled and our market cap has increased from $250 million to over $2 billion.

Garry Ridge

CEO Emeritus | The WD-40 Company

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WorldBlu has helped us grow on average 23% each year over the past 10 years.

Matthew Gonnering

CEO | Widen, an Acquia Company

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WorldBlu’s Freedom at Work model ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.

Dallas Kashuba

CEO | DREAMHOST

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With WorldBlu’s help, we've grown more than 12x. Our growth and success is a direct result of Freedom at Work.

Matt Perez

COO | Nearsoft Encora

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As a result of Freedom at Work, we've grown 63% in one year.

Nathan Donaldson

CEO | Boost

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Discover the Game-Changing
Freedom at Work Leadership Strategy

The top CEOs in the world are shifting from hierarchical to freedom-centered, democratic leadership that is more decentralized, collaborative, adaptive, and scalable. Get inspired by 50+ companies across various industries practicing this proven strategy and discover how you can bring it to your team.

Grab Your Copy Now
Listen on Audible

FEATURED IN

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Join the Movement

Encora Nearsoft

Hermosillo, Mexico

The WD-40 Company

San Diego, CA

Widen

Madison, Wisconsin

DaVita

Denver, Colorado

Boost

Wellington, New Zealand

Mindvalley

Tallinn, Estonia

15Five

San Francisco, CA

Achievers

Toronto, Canada

ADEC

Port-Au-Prince, Haiti

Rev Asia

Kua Lumpar, Malaysia

AIESEC International

Montreal, Canada

New Belgium Brewing

Fort Collins, CO

Explore WorldBlu Certified  Freedom-Centered Organizations
Learn about the Freedom at Work Strategy

Breaking News

Lead with Freedom
Tip of the Week

Most fear-based organizations don’t have core values. But what if you took your core values and turned them into an actual pledge that your team upholds? One thirty-person WorldBlu certified digital advertising agency in Pennsylvania does just that with their “Promises Pledge,” which states what employees will promise to do for other employees, partners, and even vendors.

- from Freedom at Work by Traci Fenton

How do you make sure you’re having healthy, fearless conversations? The employee-owners at one WorldBlu certified solar-electric company in Boulder, Colorado, practice Frank, Open, and Honest Conversation, or“FOH” as they like to call it. The practice establishes ground rules for discussion and a shared standard of communication both internally and externally.

- from Freedom at Work by Traci Fenton

How can your company live its Purpose and Vision? Over 52,000 teammates at a WorldBlu certified global healthcare company in Denver, Colorado, regularly receive a survey that asks, on a scale of one to ten (with ten being the highest),“How well are we living our Purpose and Vision and why?” It’s a great way to quickly check and see if you’re staying on track—or not.

- from Freedom at Work by Traci Fenton

Organizations and teams need clear processes and guidelines for making smart, strategic, and non-reactionary decisions. At a WorldBlu certified product-software development company based in Mexico, they have a Decision Matrix that guides their decision-making process. The Decision Matrix outlines the types of decisions to be made and who should make them.

- from Freedom at Work by Traci Fenton

How do you make sure that employees have the right to speak freely and openly within an organization, especially if what they have to say isn’t what the leaders want to hear or have widely shared? A WorldBlu certified Massachusetts-based fair trade food cooperative created a worker-owners list of Rights and Responsibilities, which was written and approved by their 150 worker-owners and which only they may amend. The document states that all worker-owners have free speech rights.

- from Freedom at Work by Traci Fenton

A WorldBlu certified multinational IT company realized thousands of their employees were creating incredible value for their customers, but they were not documenting these initiatives and solutions. So, they created a “Value Portal,” a company-wide initiative designed to document customer-focused innovations. Employees have generated more than five hundred ideas for the Value Portal, millions of dollars worth of new ideas and opportunities, and produced important, patentable intellectual property.

- from Freedom at Work by Traci Fenton

How can leaders make it clearer who is accountable for what? A WorldBlu certified Virginia-based telecom company instituted a process called “As and Os,” short for Achievements and Objectives. Each Monday, all employees send out a detailed list of their achievements from the previous week and their objectives for the coming week. Then, at their Monday morning all-hands meeting, each employee shares their top three As and Os so everyone knows who is working on what.

- from Freedom at Work by Traci Fenton

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Leaders all over the world are practicing
Freedom-Centered Leadership

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