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In this free presentation, “The 5 Myths that Sabotage CEOS
and Top Leaders During a Crisis or Recession,”
you'll discover
what the top 1% of leaders do to lead their teams
from fear to freedom to win during and after a recession.

Get Access Now

What can we help you with today?

Our membership gives top CEOs and leaders like you the key coaching,
tools, and world-class community you need to build, grow,
and lead a high-performing Freedom-Centered Team or Organization. 

The Freedom at Work™ Leadership Model


Freedom-Centered Mindset

Discover how to think fearlessly.

Freedom-Centered Leadership

Discover how to lead with freedom, not fear.

Freedom-Centered Design

Discover how to design with organizational democracy.
The latest From our Freedom at Work Podcast

Rosabeth Moss Kanter
Harvard Business School

Episode 010

Rosabeth Moss Kanter on Innovative Leadership

How do you learn how to be a truly innovative thinker and leader to solve our most pressing challenges? Discover how with Harvard Business School professor Rosabeth Moss Kanter. Listen Now

Nathan Donaldson
CEO | Boost

Episode 009

Freedom at Work at Boost

How do you turn around a situation when your company is losing money, create more “coaches” and fewer managers, and democratically decide how to give out bonuses? Listen Now

Matthew Gonnering
CEO | Widen

Episode 008

Freedom at Work at Widen

How do you scale a freedom-centered culture within a 70-year old company experiencing double-digit growth? What role does self-worth play in leading with freedom rather than fear and control? And how can you have real “power to the edge” in your workplace? Listen Now

Richard Sheridan
CEO | Menlo Innovations

Episode 007

Freedom at Work at Menlo Innovations

How does Freedom at Work help create a company without bosses and only leaders? How do you hire and fire democratically? And how do you create a workplace that has real joy in it? Listen Now

Vishen Lakhiani
CEO | Mindvalley

Episode 006

Freedom at Work at Mindvalley

How does Freedom at Work help a fast-moving company with employees from 47 nations achieve and sustain double-digit growth?  Listen Now

See all podcasts

WorldBlu in the News

Check out what WorldBlu and our members are achieving around the world. 

Want to Build a Great Company Culture? If So, You'll First Need to Take a Closer Look Within

Research from WorldBlu found that 75 percent of what builds a great culture is not the perks or even who you have at the top.


Learn More

How Effective Managers Set Their Employees Free

A few days ago a varied group of people was gathered in a London office. Drawn from a range of businesses in different sectors, they nevertheless had a commonality . . . 

Learn more

New Belgium Brewery's Employees Think Like Owners. Because They Are.

The maker of Fat Tire beer has always been innovative, but lately, it’s the company’s employee-ownership model that’s intoxicating capitalist reformers.

Learn More

WD-40 sales growing at double-digit rates globally: Company's CEO

WD-40 Company CEO Gary Ridge discusses the success of his brand, the product’s market growth globally and innovation and reveals what WD stands for.

Learn More

Executive of the Year: For Gonnering, freedom is DAM good management

When you’re a provider of digital asset management (DAM) software, you gain a pretty good understanding of organizational. . . 

Learn More

Swedes in Ukraine are few, but committed to helping

Although there are not many Swedes living in Ukraine — about 150 — their presence has a strong influence on the growing. . . 

Learn More

Nathan’s happy place

A lot of Boost’s success in the technology sector can be attributed to its ethos of freedom and democracy in its Wellington office . . . 

Learn More


The 10th WorldBlu Freedom at Work Leadership Summit is a virtual,
live-streamed, action-packed, leadership event for CEOs and
top leaders to discover how to lead your team from fear to freedom
to win during the recession. 


Want to know more about WorldBlu. . . ?


WorldBlu was founded in 1997 and is the largest global membership of CEOs committed to leading with freedom rather than fear in their organizations, with clients in over 80 countries globally, representing over $30 billion in annual revenue.

WorldBlu’s founder and CEO, Traci Fenton, developed the Freedom at Work™ leadership model, which is used by for-profit and non-profit organizations worldwide. The Freedom at Work leadership model has been independently verified as producing, on average, 700% greater revenue growth over a three-year period, compared to S&P 500 companies.

Traci Fenton has been recognized in Inc. magazine as one of the “Top 50 Leadership Thinkers in the World” and has also earned the Game Changer award for “Outstanding Results in Shaping the World.” She was also named a "2020 World-Changing Woman in Conscious Business." Traci is the author of the forthcoming book, Freedom at Work: The Leadership Strategy for Our Organizations and Our World. 

WorldBlu’s clients include such well-respected brands as Zappos, DaVita, The WD-40 Company, Mindvalley, HCL Technologies, Menlo Innovations, Widen, Pandora, Hulu, Meet-Up, Geonetric, GE Aviation, and hundreds more around the world from almost every industry.

WorldBlu has been featured in The Wall Street Journal, The New York Times, Fast Company, Inc. Magazine, BusinessWeek, US News & World Report, Fortune, Forbes, the BBC, NPR, and dozens of other media outlets around the world as well as in over three dozen books.

Traci has spoken at Harvard, Yale, The US Naval Academy, Yahoo, South by Southwest, the CIA and to thousands of leaders at events around the world.

WorldBlu’s vision is to provide world-class leadership training and a top global community teaching CEOs and top leaders how to build highly successful Freedom-Centered Organizations, ultimately impacting one billion people worldwide.

Meet TribeBlu
Explore the Freedom at Work Model
Notify me when Traci's  Book Launches

The Bottom-line Impact of
Freedom at Work


Check out the bottom-line results of an independent study
of the Freedom at Work™ leadership model. 

AVERAGE culmulative 3-year Growth rate (%)

700% Growth

According to an independent analysis, companies that practiced the proven Freedom at Work™ model approached on average 7 times greater revenue growth over a three-year period compared to S&P 500 companies.

In other words, WorldBlu clients achieved a staggering 103% revenue growth rate compared to the S&P 500 companies which only achieved a 15% revenue growth rate during that same period.


Superior Resiliency

During the Great Recession, over 10% of companies failed (meaning they went out of business), whereas WorldBlu companies practicing the Freedom at Work™ model had only a 4.6% exit rate, proving to be much more resilient during challenging economic times.

In short, 95% of WorldBlu clients practicing the Freedom at Work™ model survived the Great Recession.


Freedom at Work Talks

Discover how to build a Freedom-Centered Organization
from top CEOs and leaders in our Freedom at Work Talks series.


A powerful pledge that spreads accountability in the workplace

Garry Ridge
The WD-40 Company

The Power Question: What Would You Do If You Weren't Afraid?

Traci Fenton

How to Hire, Fire and Promote – Democratically?

Rich Sheridan
Menlo Innovations

All You Need is Love…At Work?

Sigal Barsade
Professor of Management
Wharton Business School

The Church of Fail

Matthew Matheson
The Church of Fail
View All Talks

Our Impact Globally



The number of countries in which we've trained top leaders



Number of certified WorldBlu Freedom-Centered Organizations™



1 million+

Number of employees working in certified WorldBlu Freedom-Centered Organizations™


Here’s what CEOS are Saying
about Freedom at Work

"Our sales have quadrupled and our market cap has increased from $250 million to over $2 billion."
Garry Ridge

CEO | The WD-40 Company

San Diego, CA
"Freedom at Work took our spin-off, Intank, from $0 to $175 million sale in just two years."
Dallas Kashuba

Co-Founder | Dreamhost

Los Angeles, CA
"We've grown on average 23% each year over the past 10 years, largely due to Freedom at Work."
Matthew Gonnering

CEO | Widen

Wisconsin, USA
“We've grown more than 12x as a direct result of our practice of Freedom at Work."
Matt Perez

COO | Nearsoft

US & Mexico
"We grew 63% in one year, adding over $1 million to our bottom-line with Freedom at Work."
Nathan Donaldson

CEO | Boost

Wellington, New Zealand

Join WorldBlu today

Look what’s waiting for you inside WorldBlu.


In-depth courses & training

Access our transformational courses and attend monthly live trainings, masterminds and member Q&A calls


Exclusive Tools + Live Events

Attend our live events and get access to exclusive tools, tips and more


Active, Supportive Community

Get feedback and support from fellow members and experts who will keep you on track

Become a Member Now
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