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Join WorldBlu and Get Our Freedom at Work
Course with Live Coaching!


Become a member of WorldBlu (for free!)
and get access to our 12-week signature leadership course,
Freedom at Work, taught by Traci Fenton, Founder of WorldBlu.


The course is based on her book, Freedom at Work:
The Leadership Strategy for Transforming Your Life,
Your Organization, and Our World

Apply to Join Now

We believe in Freedom at Work

WorldBlu is a global leadership company with members
in 35 countries representing over $15 billion in annual revenue.

We give CEOs, entrepreneurs and top leaders
like you the proven strategy, courses, coaching, tools,
and community you need to successfully lead
with freedom rather than fear. 

The result is world-class leadership,
higher revenues, and cultures people love.

The Freedom at Work™ Leadership Model


Freedom-Centered Mindset

Discover how to cultivate a mindset based in freedom rather than fear.

Freedom-Centered Leadership

Discover how to lead yourself and others with freedom, not fear.

Freedom-Centered Design

Discover how to design your culture with organizational democracy.

What's the Bottom-line Impact
of Leading With Freedom at Work?


Check out the bottom-line results of an independent study
of the Freedom at Work™ leadership model. 

AVERAGE Cumulative 3-year Growth rate (%)

700% Revenue Growth

According to an independent analysis, companies that practiced the proven Freedom at Work™ model approached on average 7 times greater revenue growth over a three-year period compared to S&P 500 companies.

In other words, WorldBlu clients achieved a staggering 103% revenue growth rate compared to the S&P 500 companies which only achieved a 15% revenue growth rate during that same period.


Superior Resiliency

During the Great Recession, over 10% of companies failed (meaning they went out of business), whereas WorldBlu companies practicing the Freedom at Work™ model had only a 4.6% exit rate, proving to be much more resilient during challenging economic times.

In short, 95% of WorldBlu clients practicing the Freedom at Work™ model survived the Great Recession.


Here’s why CEOS and top leaders
are Joining WorldBlu

"I'm a member of WorldBlu because thanks to Freedom at Work, our sales have quadrupled and our market cap has increased from $250 million to over $2 billion."
Garry Ridge

CEO | The WD-40 Company

San Diego, CA
"I viscerally believe in the power of democracy and that a democratic business through the WorldBlu Freedom at Work leadership model releases the collective ingenuity of a people to create resiliency, durability, and a magnetic capability to foster market and financial strength."
Jenny Briggs

Chair | GIS Inc.
& former VP of HR | New Belgium Brewing

Ft. Collins, Colorado
"We're organizational members of WorldBlu and we've grown on average 23% each year over the past 10 years, largely due to Freedom at Work."
Matthew Gonnering

CEO | Widen

Wisconsin, USA
"I've been involved with WorldBlu from the early days and am a great believer in freedom in the workplace. I became a member so I can promote this great work to others and also continue learning from fellow leaders."
Mark Dowds

CEO | Anthemis

Newtownards, UK
"Through their research, models, and learning, WorldBlu has stood for aspirational qualities I've used with my clients and in my own enterprise. Game-changing, pioneering, and democratic organizations really do provide the next stages of organizational evolution."
Perry Timms

Chief Energy Officer | PTHR

Wellingborough, UK
"The reason I joined WorldBlu is that I believe in the power of community and the inspiration I get from every interaction at WorldBlu. I am truly inspired by The Power Question that they teach, which brings to the surface creativity, innovation, and authenticity in people."
Roxana Crăciun

Recruitment Consultant

Bucharest, Romania
“We've been a part of the WorldBlu community since 2009. And with WorldBlu’s help, we've grown more than 12 times since then. Our growth and success is a direct result of our culture, which is guided by the freedom-centered and democratic principles that WorldBlu represents."
Matt Perez

COO | Nearsoft

US & Mexico
"We are organizational members in WorldBlu, and as a result, we've grown 63% in one year, adding over $1 million to our bottom-line because of Freedom at Work."
Nathan Donaldson

CEO | Boost

Wellington, New Zealand
"WorldBlu has helped me put words to the thoughts and feelings I had about designing workplaces where everyone can thrive. Being a member encourages me to continue to up my game as a leader to lead with freedom, addressing fear anytime it rears its ugly head."
Chris Widner

VP of Human Resources | Quality Ironworks

Dallas, TX

Ready to Learn More
About Joining WorldBlu?

Discover how to lead, build,
and grow your company with
Freedom at Work. 


80+ courses & live coaching

Access our highly transformational mindset, leadership, and culture design courses filled with interactive content, case studies, proven best practices, and more. With peer-to-peer, blended learning, and live coaching support from our award-winning coaches, we're with you every step of the way.


Masterminds + Summits

Up your game in a monthly CEO mastermind, attend exclusive trainings with top leaders, and attend live and virtual Summits and events with other WorldBlu members from around the world.


Freedom-Centered Community

Network, share ideas, and engage with fellow CEOs and top leaders who share your commitment to leading and succeeding with freedom and democracy in our workplaces rather than fear and control.

Learn More About Membership

Our Awards and Global Recognition

Thinkers50 Radar Award 2021 - Final-1
Inc Mag winner logo
World-Changing Woman 2020-1
Top 100 Coach Winner
Game Changer Winner logo

Our Impact Globally



The number of countries in which we've trained top leaders



Number of top WorldBlu certified Freedom-Centered Organizations™



1 million+

Number of employees working in WorldBlu certified Freedom-Centered Organizations™


Want to know more
about WorldBlu. . . ?


WorldBlu was founded in 1997 and is a global leadership company for CEOs and top leaders teaching them how to build, scale, and lead their organizations using the proven Freedom at Work™ leadership model. WorldBlu has worked with clients in over 100 countries globally, representing over $30 billion in annual revenue.

WorldBlu’s founder and CEO, Traci Fenton, developed the Freedom at Work™ leadership model, which is used by for-profit and non-profit organizations worldwide. The Freedom at Work leadership model has been independently verified as producing, on average, 700% greater revenue growth over a three-year period, compared to S&P 500 companies.

Traci Fenton has been recognized with the prestigious "Thinkers50 Radar" award. She has also been recognized in Inc. Magazine as one of the “Top 50 Leadership Thinkers in the World” and has also earned the Game Changer award for“Outstanding Results in Shaping the World.” She has also been recognized as a "World-Changing Woman and Conscious Business" and as a Marshall Goldsmith "Top 100 coach." 

Traci is the author of the forthcoming book, Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World. 

WorldBlu’s clients include such well-respected brands as The WD-40 Company, Mindvalley, Zappos, DaVita,  HCL Technologies, Menlo Innovations, Widen, Pandora, Hulu, Meet-Up, Geonetric, GE Aviation Durham, and hundreds more around the world from almost every industry.

Featured Clients
  • site-logo-1
  • boost
  • wd-logo
  • wind
  • near-soft
  • davita-1

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