MEET THE TEAM
BEHIND WORLDBLU

Traci Fenton is the Founder and CEO of WorldBlu®, as well as a globally recognized researcher, speaker, author, and Master Coach who has worked with thousands of CEOs and top leaders in small to Fortune 500 companies around the world. 

Traci has earned the "Oscars" in management award as a prestigious "Thinkers50 Radar Awardee," and has been recognized in Inc. Magazine as a “Top 50 Leadership Thinker.” She also earned the Game Changer award for "Outstanding Results in Shaping the World." She is a Marshall Goldsmith "Top 100 Coach" and has been recognized as a "World-Changing Woman in Conscious Business."

Traci is the author of the book, Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World. 

Traci founded WorldBlu in 1997 and has helped spark and lead the global conversation around reinventing organizations using freedom and organization democracy rather than fear and control.

Traci's vision has built the largest global community and network of leaders and organizations committed to freedom and democracy in the workplace, with clients in over 100 countries globally representing over $30 billion in annual revenue. 

Traci developed the groundbreaking and proven Freedom at Work™ leadership model as well as over 150 courses in the WorldBu Leadership Academy. She also designed and built the cutting-edge BluSpark™ gamification learning platform, a highly unique blended learning platform that delivers WorldBlu's transformational courses to leaders around the world.

Traci frequently addresses audiences globally and has shared her message with individuals from over 100 countries at conferences and organizations such as South by Southwest, Harvard University, Yale University, the US Naval Academy, and TEDx. 

Traci and WorldBlu’s work has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc., BusinessWeek, US News & World Report, BBC, NPR, and dozens of other media outlets around the world as well as in over three dozen books. Traci has also written for numerous publications and textbooks.

Traci is originally from Iowa, has traveled to 45 countries, and has lived in San Francisco, Boulder, Washington, DC, Atlanta, Austin, and the St. Louis area. She currently resides in the Palm Beach Gardens, Florida.

She holds a BA with honors in Global Studies and Entrepreneurship from Principia College and an MA in International Development from American University in Washington, DC.

In her free time, Traci loves traveling the world, reading historical fiction, biking, kayaking, watching Biblical documentaries, baking, hiking with her beloved Great Pyrenees dogs, Sunni and Luca, spending time at the beach, doing yoga, and spending time with her family and friends.

Traci's Purpose Statement: I am the pure light of Love, inspiring us to live lives of freedom over fear. 

Traci's Vision Statement: My vision is to see a world where everyone can live, lead, and work in freedom rather than fear.

Contact Traci at traci (@) worldblu.com.

Anetta Stephens is the Chief Operations Officer and Chief of Client Success at WorldBlu®, where she plays a pivotal role in advancing the organization’s mission to transform business through freedom-centered, democratic leadership. With over 25 years of experience leading high-performing teams across corporate, government, and military sectors. A U.S. Army veteran with a results-driven mindset, Anetta has built a career on transforming complex operational challenges into strategic growth opportunities.

In her most recent leadership role, Anetta oversaw cross-functional customer service teams and frontline supervisors, driving operational consistency and excellence across multiple accounts. She successfully aligned service delivery with key performance indicators and financial targets, while fostering a culture rooted in accountability, continuous improvement, and team development.

Anetta’s professional journey includes roles in technical support, human resources, supply chain coordination, and administrative operations. 

Anetta's background reflects a deep understanding of organizational systems, from recruiting, onboarding, and compliance to inventory control and change management. Whether managing large scale inventories or leading workforce planning initiatives, she consistently delivers measurable results in efficiency and team engagement.

Her military foundation as a Non-Commissioned Officer instilled a disciplined, servant leadership style, while still being mission focused. She handled both technical and administrative responsibilities with precision, and her military experience continues to inform her strategic approach, operational rigor, and commitment to excellence.

Anetta holds a Master of Business Administration (MBA) with a specialization in Project Management and a Bachelor of Business Administration. She has also earned certifications in Change Management, Project Management, and Business Management reflecting her dedication to lifelong learning and leadership growth.

Known for her strategic thinking, people first leadership, and operational agility, Anetta thrives in environments of change, complexity, and challenge. She is passionate about empowering teams, optimizing processes, and leading with purpose and integrity.

Contact Anetta at anetta (@) worldblu.com

Jennifer Huffman is a valued member of the WorldBlu Client Success Team, where she is passionate about serving clients with excellence and helping leaders achieve breakthrough results through Freedom-Centered Leadership. Known for her warmth, professionalism, and dedication, Jennifer brings both skill and heart to ensuring every client experience with WorldBlu is impactful and successful.

Jennifer has been a dedicated nonprofit co-founder and executive administrator supporting leaders and organizations across industries including government contracting, mental health services, and financial services. Her background also includes working with Freedom Makers, where she honed her skills in providing top-tier virtual support to executives and teams

Jennifer is married to her husband Michael, a retired U.S. Navy veteran who served our country for 20 years. Jennifer homeschooled and raised three amazing adult children—Jade, Kylee, and Jackson—while navigating the challenges of military family life. Jennifer’s background as a military spouse has given her a deep appreciation for resilience, adaptability, and the importance of family.

In addition to her professional work, Jennifer has been active in part-time ministry for over 20 years alongside her husband. She is also passionate about personal growth, travel, and sharing her journey of faith, leadership, and entrepreneurship with others.

Jennifer’s Purpose Statement: I am a Daughter of God, using my gifts of organization, perseverance, and service to create opportunities and open doors for others.

Jennifer’s Vision Statement: My vision is to see a world where every person has access to the tools, care, and support they need to thrive—mentally, spiritually, and personally.

Contact Jennifer at jenn (@) worldblu.com