MEET THE TEAM
BEHIND WORLDBLU

Traci Fenton is the Founder and CEO of WorldBlu®, as well as a globally recognized researcher, speaker, author, and Master Coach who has worked with thousands of CEOs and top leaders in small to Fortune 500 companies around the world. 

Traci has earned the "Oscars" in management award as a prestigious "Thinkers50 Radar Awardee," and has been recognized in Inc. Magazine as a “Top 50 Leadership Thinker.” She also earned the Game Changer award for "Outstanding Results in Shaping the World." She is a Marshall Goldsmith "Top 100 Coach" and has been recognized as a "World-Changing Woman in Conscious Business."

Traci is the author of the book, Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World. 

Traci founded WorldBlu in 1997 and has helped spark and lead the global conversation around reinventing organizations using freedom and organization democracy rather than fear and control.

Traci's vision has built the largest global community and network of leaders and organizations committed to freedom and democracy in the workplace, with clients in over 100 countries globally representing over $30 billion in annual revenue. 

Traci developed the groundbreaking and proven Freedom at Work™ leadership model as well as over 150 courses in the WorldBu Leadership Academy. She also designed and built the cutting-edge BluSpark™ gamification learning platform, a highly unique blended learning platform that delivers WorldBlu's transformational courses to leaders around the world.

Traci frequently addresses audiences globally and has shared her message with individuals from over 100 countries at conferences and organizations such as South by Southwest, Harvard University, Yale University, the US Naval Academy, and TEDx. 

Traci and WorldBlu’s work has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc., BusinessWeek, US News & World Report, BBC, NPR, and dozens of other media outlets around the world as well as in over three dozen books. Traci has also written for numerous publications and textbooks.

Traci is originally from Iowa, has traveled to 45 countries, and has lived in San Francisco, Boulder, Washington, DC, Atlanta, Austin, and the St. Louis area. She currently resides in the Palm Beach Gardens, Florida.

In her free time, Traci loves traveling the world, reading historical fiction, doing yoga, biking, kayaking, watching documentaries, baking, hiking with her beloved dog, Sunni, hanging out at the beach, and spending time with her family and friends. She holds a BA with honors in Global Studies and Entrepreneurship from Principia College and an MA in International Development from American University in Washington, DC.

Traci's Purpose Statement: I am the pure light of Love, inspiring us to live lives of freedom over fear. 

Traci's Vision Statement: My vision is to see a world where everyone can live, lead, and work in freedom rather than fear.

Contact Traci at traci (@) worldblu.com.

Christine Merrifield is the Operations Maestro at WorldBlu®, where she plays a pivotal role in advancing the organization’s mission to transform business through freedom-centered, democratic leadership. With over 20 years of experience in both the for-profit and non-profit sectors, Christine has worked across diverse organizational environments, from large advertising firms like Arnold Worldwide, member-driven associations, such as the American Society of Addiction Medicine, and small, neighborhood preschools. Her expertise in marketing, operations, and organizational design enables her to help organizations thrive by empowering leadership teams to unlock their full potential and drive sustainable, purpose-aligned success.

Christine’s early work alongside Traci Fenton in the formative stages of WorldBlu had a profound impact on her career. The lessons she learned about the Freedom at Work leadership strategy and Freedom-Centered Leadership in those early days became a guiding principle in her professional journey. Christine took these principles—empowering leadership, fostering transparency, and prioritizing trust—and applied them strategically across a range of roles, from large advertising firms to small non-profit organizations. These experiences have shaped her approach to leadership, helping her build more resilient and mission-driven organizations in every environment she’s worked within. 

Christine’s experience has also given her a profound understanding of the positive and negative impacts of various organizational design approaches and leadership styles. She has seen firsthand how organizations and teams that incorporate key traits of the Freedom at Work approach become more profitable, resilient, and successful in achieving their goals. This insight drives Christine’s approach to her work, aligning her with the Freedom-Centered Leadership approach WorldBlu teaches globally.

Having earned her MBA in Marketing from American University’s Kogod School of Business and a BA in Political Science from Bowdoin College, Christine’s professional journey reflects a commitment to creating effective, scalable, and sustainable organizational structures. Raised in the US foreign service, with time spent living in Europe and Africa, she brings a global perspective to her work. Christine continues to inspire organizations to adopt leadership strategies that transform both business and our world.

Christine’s Purpose: To help people realize their full potential by leveraging their innate strengths.

Christine’s Vision: I see a world where people consistently design impactful solutions to overcome obstacles and make our communities stronger. 

Contact Christine at christine (@) worldblu.com.

Garry is an international sales and business development professional who is based in the UK. As an accomplished facilitator, change-maker, and international speaker, Garry has a deep belief in the potential for all people, and organizations, to transform, and to reclaim their self-worth.

Having worked within organizations that are highly profitable, but too often culturally unhealthy, and having seen the suppression of potential and impact that comes with that, Garry has a deep belief in the transformative impact of WorldBlu’s work, and thus has joined WorldBlu as a VP of Business Development.

Garry first encountered WorldBlu’s work in 2017 when he was selected by Traci to experience The Power Question process, the result of which chartered Garry onto a new personal course. Since then, he has completed over 45 badges as part of the WorldBlu Freedom Centred Leadership (FCL) program, and remains a committed learner.

Garry has over 25 years of international business development expertise, coupled with over 10 years of international learning, and organisational development experience. He has worked with senior leadership and business teams that span chemicals, pharmaceuticals, distribution, energy, and the global supply chain that wraps these sectors.

During his diverse and varied career, Garry has worked with large corporations such as GSK, Pfizer, INEOS, BP, PZ Cussons, Boots, and Avantor, has worked in a range of start and scaleup businesses, as well as serving a range of sectors in the SME space.

Garry is a Chartered member of the CIPD (Chartered Institute of Personnel & Development), Volunteer Area Coordinator for the national Neighbourhood Watch charity in the UK, and a passionate community builder.

Garry graduated from the University of Glamorgan with a BA in Business Administration, and whilst at university Garry played field hockey, a sport that he played at county level when he was younger.

Garry knows that we are at a critical point in our personal and organizational evolution, and he looks forward to serving clients all over the world with WorldBlu’s suite of services, with evidenced impact, and improved outcomes, as a result.

Garry is also a prestigious WorldBlu Spirt Award winner, an award given annually to a leader who is an exemplary model of the Freedom at Work spirit in action.

Garry's Purpose Statement: To reduce harm through co-creating the conditions that allow people to reclaim and remember their self-worth.

Garry's Vision Statement: My vision is to see a world where opportunity, equality, thriving, and impact, are available to all.
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Contact Garry at garry (@) worldblu.com.