Join us at the Freedom at Work LEADERSHIP + GROWTH Summit Feb. 28-29, 2024 in Miami! Learn More

Book A Call
Layer 866
Grab Your Copy Now

Traci's awards and global recognition

World-Changing Woman 2020 copy
Winner 2
Winner 1
Winner 4
Winner 3

Explore the Freedom at Work
Methodology used by Hundreds of Organizations Worldwide

Freedom at Work® is an award-winning, research-backed leadership model that creates Freedom-Centered rather than fear-based leaders and organizational cultures. It expertly addresses the most pressing leadership and growth problems found in organizations today regardless of their size, location, or industry.

Benefiting both individuals and organizations

  • Leaders at Every Level
  • Personal Accountability
  • Revenue Growth
  • A Model Culture
  • Effective Hiring
  • Effective Teams
  • Increased Innovation
  • A Scalable Strategy
  • Full Engagement
  • Increased Transparency
  • Increased Resilliency
  • Meaning + Well-being
  • Integrity
  • Principle Over Personality
MindValley copy
Layer 1192 copy 2-1
Nearsoft People Team
Layer 1196 copy



Solutions for your Team

Explore The 3-Step
Freedom at Work Leadership Strategy

The Freedom At Work® leadership strategy is the smartest method for leading, designing, and growing companies while advancing freedom in our world.

Build a Freedom-Centered Organization in 3 Clear Steps:
  • 1_icon

    Freedom-Centered Mindset

    Unleash the 5 steps to transform your team's mindset from fear to freedom for breakthrough results.

  • 2_icon

    Freedom-Centered Leadership

    Uncover the 3 essential attributes for fearless leadership.

  • Step_3_img

    Freedom-Centered Design

    Unlock the 10 Principles of Organizational Democracy to ignite a decentralized, transparent, and scalable design that accelerates your organization's growth.


Freedom at Work
Delivers Results

WorldBlu clients using the Freedom at Work method achieved a staggering 103% revenue growth rate compared to the S&P 500 companies which only achieved a 15% revenue growth rate during the same three-year period.

Featured In

Layer 3
Layer 1194 copy
Layer 1195 copy
Layer 655 copy
Layer 1190 copy

Explore 50+ WorldBlu certified
Freedom-Centered Organizations and
100+ Breakthrough Practices in the Book

Freedom at Work brings together decades of original research, based on a proven pathway to leadership success with hundreds of top WorldBlu certified Freedom-Centered Organizations, including The WD-40 Company, DaVita, Menlo Innovations, Zappos, Pandora, Widen, HCL Technologies, Mindvalley, and more.

Freedom at Work will benefit any leader at any level in any type of organization, from entrepreneurs to mid-level managers to the C-suite.

Listen on Audible

Hear From the Companies
in the Book


Thanks to Freedom at Work, our sales have quadrupled and our market cap has increased from $250 million to over $2 billion.

Garry Ridge

CEO Emeritus | The WD-40 Company


With WorldBlu’s help, we've grown more than 12x. Our growth and success is a direct result of Freedom at Work.

Matt Perez

COO | Nearsoft Encora


WorldBlu’s Freedom at Work model ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.

Dallas Kashuba



As a result of Freedom at Work, we've grown 63% in one year.

Nathan Donaldson

CEO | Boost


Freedom at Work has helped us grow on average 23% each year over the past 10 years.

Matthew Gonnering

CEO | Widen, an Acquia Company

Layer 567

Meet the Author of
Freedom at Work: Traci Fenton

Traci Fenton is the founder and CEO of WorldBlu, a global leadership education company teaching top CEO, leaders, and their organizations how to lead with the proven Freedom at Work™ leadership model. Traci is also a globally-recognized, award-winning keynote speaker, author, and coach to CEOs and top leaders worldwide.

Traci is a “Thinkers50 Radar” award winner, received the Game Changer award for “Outstanding Results in Shaping the World,” was named a “World-Changing Woman in Conscious Business,” has been recognized in Inc. magazine as a “Top 50 Leadership Thinker,” and as a Marshall Goldsmith “Top 100 Coach” in the world.

Traci and her team have helped hundreds of top companies and leaders at world-class organizations such as The WD-40 Company, DaVita, HCL Technologies, Mindvalley, Pandora, Podio, RevAsia, GE Aviation, Zappos, and more in over 100 countries worldwide.

Traci frequently speaks to top CEOs and leaders and has spoken at numerous organizations such as Harvard, Yale, Yahoo!, and the US Naval Academy, and at worldwide events such as South by Southwest and TEDx.

Traci and her team's work has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, the Christian Science Monitor, the New York Times, Inc., BusinessWeek, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books.

Traci is the author of the book Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World.

Layer 1203

Buy Traci's Book Now

The top companies in the world are shifting from hierarchical to freedom-centered, democratic leadership that is more decentralized, collaborative, adaptive, and scalable. Get inspired by 50+ companies across dozens of industries practicing this proven framework and discover how you can bring it into your organization.

Listen on Audible

Now Available

Pick up your copy now

Blackwell's (INTL)

Interested in Bulk Orders?

Bulk Order Inquiry

If you're interested in ordering 25 or more books, we can get you a significant discount on the cover price through our bulk provider, Porchlight. Simply place your order on their website.

If you'd like help with your bulk order or would like to include additional items with the book for your employees, please contact us at hello (@) and we will get you connected with our Porchlight representative to help you. Thanks!

Join the Movement

Encora Nearsoft

Hermosillo, Mexico

The WD-40 Company

San Diego, CA


Madison, Wisconsin


Denver, Colorado


Wellington, New Zealand


Tallinn, Estonia


San Francisco, CA


Toronto, Canada


Port-Au-Prince, Haiti

Rev Asia

Kua Lumpar, Malaysia

AIESEC International

Montreal, Canada

New Belgium Brewing

Fort Collins, CO

Explore WorldBlu Certified  Freedom-Centered Organizations
Learn about the Freedom at Work Strategy

Companies all over the world are practicing Freedom at Work

  • Wd40-2
  • Zappos-2
  • Davita-2
  • Pandora-2
  • GE_Aviation_GElogo.svg-1
  • Widen-Digital-Asset-Management-2
  • Boost-1
  • HCL_Technologies_logo.svg-1
  • nearsoft-2
  • Podio-1
  • Mindvalley-2
  • REV-1
  • hulu-interactive-rgb-1-1
  • 1280px-Groupon_Logo.svg-2
  • 15five-1
  • meetup-1
  • Menlo-1
  • dreamhos-2
  • Achievers_Logo_CMYK-1
  • Equal-1
  • new-glassdoor-icon-1-1
  • nri-logo-1