I founded WorldBlu in 1997 during my senior year in college.
I had no intention of starting a global company at the time,
but a public affairs conference that we hosted on campus that year
forever changed my life.
I was the director of the event and, in a move to empower my conference team,
I asked them to come up with a topic that was
consciousness-raising, outside the box, and meaningful.
After months of research and brainstorming, they came back and told me we should
do the conference on democracy.
In a "great" moment of leadership, I told them
it was the worst idea I had ever heard!
Democracy to me was old-school, outdated and political.
I wasn’t interested – at all!
But as they talked with me about how democracy was a way of organizing
people to release their full potential, something inside me clicked.
I knew from a young age that my purpose in life was to help people
achieve their fullest potential,
and I realized you couldn’t live your full potential in a
command and control, fear-based environment.
You could only realize your full potential is in an environment of freedom.
Democracy, and more specifically, organizational democracy,
created the framework for freedom.
I was hooked.
The conference and two other events within that same year – a trip to
Indonesia during a democratic uprising and later, after graduation, working for
a toxic and dehumanizing Fortune 500 company – sealed the deal for me.
My life would be dedicated to working for freedom and democracy.
In the two decades since, it’s been an incredible journey working with
organizations and leaders in over 100 countries worldwide who are also
committed to personal and professional freedom as a path to extraordinary
individual and organizational growth.
And our name, WorldBlu, came to me while I was reflecting on the beach one day in our early years.
I heard God say to me, “Blu” and I saw it in my mind as the word
“blue” without the “e.”
At first, I thought it was the oddest name, but then I did some research
and found out that the color "blue" was universally recognized
as the color of freedom.
Welcome to our world, blu.
Yours in freedom,
Traci Fenton + The WorldBlu Team
We teach CEOs and their teams how to achieve extraordinary results by leading with Freedom at Work®.
Our vision is to advance freedom in the world by seeing one billion people working in Freedom-Centered Organizations worldwide.
Most courses, programs, and training fails to get results for clients because they are
just about information.
But at WorldBlu, we’re 100% committed to transformation.
In our work with hundreds of organizations and thousands of leaders in over
100 countries worldwide, we’ve found that it takes a few core things to create
breakthrough, transformational results for our members:
total integrity, a proven system, world-class coaching support, and a a fabulous community.
And you can’t just teach someone something – you need an experienced coach to guide you
through the entire process, step by step.
You also need a world-class community of top leaders you can turn to for support,
inspiration, and even celebration as you experience real and lasting change.
The unfortunate thing is that most leadership and culture programs out there aren’t
committed to creating transformational and lasting results -
or giving you a community to be a part of every step of the way.
Their programs just give you quick-fix solutions that aren’t
systemic, strategic, or address the root problem.
In the end, you don’t progress – you just end up wasting a lot of time and money.
We love our clients and are 100% committed to their success.
We have a groundbreaking and proven strategy for creating a real mindset, leadership,
and culture change – with extraordinary results.
And we have the best transformational coaches and a world-class global community.
That’s why many of our clients are the best and brightest leaders and companies in the world.
It’s also why so many of our clients are winning big for their people, their companies,
and our world.
Our proven Freedom at Work leadership strategy simply works.
Book a call with us and let's discover what we can do for your team!
While we strive to make the transformational journey easier (and even more fun!), the reality is that it takes a heck of a lot of hard work to get there. There are no substitutes. We will not be able to help you if you believe in something for nothing or aren’t willing to go all-in. You must be willing to work HARD for your success.
Every member success and case study on our website is extraordinary because they gave 100% to their experience with us. They weren’t looking for shortcuts. They weren’t looking for “easy.” They did what we told them to do, made the tough choices along the way, and overcame fear to EARN their success.
Quick fixes, easy answer and just dipping your toe in the water won’t create the kind of transformational change you’re looking for – and deserve.
If you’re just looking for a one-off training, keynote speaker, or workshop to fill a programming gap, use up extra budget, or give you a quick “fix,” then we’re not for you.
At WorldBlu, we're committed to providing complete and proven systems and strategies that are about real and lasting transformation - not just information.
We’re for the people whose mantra is, “Go big or go home.”
If that’s you, then you’re in the right place.
If you’re a person who is always a victim, is negative, or lacks the inner motivation to commit to success even when it’s challenging, then you should not work with us.
We want to work with people who are motivated, dedicated, and willing to take EXTREME ownership of their success.
We are looking for students who are willing to be coached, know how to dig deep even when it gets challenging, and are completely committed to achieving the transformational results they – and the people whose lives they touch – deserve.
Now, let’s talk about who IS a perfect fit to work with us . . .
We are here to serve top leaders and CEOs
and ANY highly-motivated individual committed to leading with freedom.
If you are committed to transforming your mindset, leadership skills and
organizational design, then we are committed to serving you.
If you’re interested in organizational transformation,
you must be completely serious about scaling your business to 2x, 3x, even 7x the
If you’re interested in mindset transformation, you must be completely serious about
learning the mindset habits of top-performing people.
If you’re interested in leadership transformation, you must be completely serious about
developing the skills, behaviors, and daily practices of a leader who leads with
freedom rather than fear.
If that’s you, then we invite you to book a call with us or, if you're ready,
apply for membership with WorldBlu.
We'd love to connect with you.