Traci Fenton is the Founder and CEO of WorldBlu®, as well as a globally recognized researcher, speaker, author, and transformational executive coach who has worked with thousands of top leaders of start-ups, growth, large, and Fortune 500 companies around the world.
Traci has been recognized in Inc. Magazine as a “Top 50 Leadership Thinker,” along with other world-class leaders such as Dan Pink, Brené Brown, Simon Sinek, and Marshall Goldsmith and was named a "2020 World-Changing Woman in Conscious Business."
Traci has also received the Game Changer award for "Outstanding Results in Shaping the World" and has been named a Marshall Goldsmith "Top 100 Coach."
Traci is the author of the forthcoming book, Freedom at Work: The Leadership Strategy for Transforming You, Your Organization and Our World. (Sign up to be notified when it launches November 9, 2021, here.)
Traci founded WorldBlu in 1997 and has helped spark and lead the global conversation around reinventing organizations using freedom and organization democracy rather than fear and control.
WorldBlu's purpose is to help transform the way leaders lead with Freedom at Work™, and WorldBlu's vision is to see one billion people living, leading, and working in freedom worldwide.
Traci's vision has built the largest global membership of leaders and organizations committed to freedom and democracy in the workplace, with clients in over 80 countries globally representing over $30 billion in annual revenue.
Traci developed the groundbreaking and proven Freedom at Work™ leadership model as well as the Freedom-Centered Leader™, Fearless Mindset™, Fearless Purpose™, and Freedom-Centered Culture Design™ courses, built on the BluSpark™ gamification learning platform she also developed. Traci also developed the transformational Power Question Practice® used by thousands of leaders around the world.
Traci frequently addresses audiences globally and has shared her message with individuals from over 100 countries at conferences and organizations such as South by Southwest, Harvard University, Yale University, the US Naval Academy, and TEDx.
Traci and WorldBlu’s work has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc., BusinessWeek, US News & World Report, BBC, NPR and dozens of other media outlets around the world as well as in over three dozen books. Traci has also written for numerous publications and textbooks.
Traci is originally from Iowa, has traveled to 42 countries, and has lived in San Francisco, Boulder, Washington, DC, Atlanta, Austin, and the St. Louis area. She currently resides in the Washington, DC area.
In her free time, Traci loves traveling, yoga, learning to ride horses, watching documentaries, cooking, hiking with her beloved Australian Shepherd, Joey, and spending time with her family and friends. She holds a BA with honors in Global Studies and Entrepreneurship from Principia College and an MA in International Development from American University in Washington, DC.
Contact Traci at hello@worldblu.com
Miranda is Chief of Membership + Community and a Transformational Coach at WorldBlu. She has advised and coached hundreds of top leaders and CEOs all over the world on how to lead world-class Freedom-Centered Organizations™.
Miranda joined WorldBlu in 2009 and is based in the UK. Having spent years working in disengaged workplaces, she not only understands the pain many experience at work but also naturally sees the path to transformation. Her core expertise is in organizational design where she excels at providing clients with the inspiration and support to design their workplaces from a place of freedom rather than fear.
Miranda has over 20 years of experience in leadership and organizational transformation work. She has worked with leading brands such as DaVita, The WD-40 Company, Zappos, Mindvalley, Nearsoft, DreamHost, New Belgium Brewing and hundreds more.
During her diverse career, Miranda has worked at large corporates such as Aon, SME’s and NGO’s. Her clients have included leading brands such as BP, RSA, BAE Systems and Lend Lease.
Miranda has helped hundreds of people find breakthrough solutions to their problems using Freedom at Work™. She also speaks to audiences worldwide about how to build high-performing, high-growth workplace cultures.
Previously in her career, Miranda founded Street Level Arts, spearheading community arts work for adults coping with mental health, homelessness and substance abuse issues. In 2012 she was honored to be presented to Her Majesty the Queen in recognition of services to the community. Today she serves on the board of Haiti Partners.
Miranda is a Fellow of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) whose mission is to enrich society through ideas and action. She is also a member of The Chartered Institute of Marketing in the UK.
Miranda graduated from Principia College with a BA in Sociology and Anthropology. While attending college Miranda also played and coached rugby. Miranda has two graduate diplomas in Marketing through the Chartered Institute of Marketing and Creative Art Therapies from Roehampton University in London.
Contact Miranda at hello@worldblu.com
I founded WorldBlu in 1997 during my senior year in college.
I had no intention of starting a global company at the time,
but a public affairs conference that we hosted on campus that year
forever changed my life.
I was the director of the event and, in a move to empower my conference team,
I asked them to come up with a topic that was
consciousness-raising, outside the box, and meaningful.
After months of research and brainstorming, they came back and told me we should
do the conference on democracy.
In a "great" moment of leadership, I told them
it was the worst idea I had ever heard!
Democracy to me was old-school, outdated and political.
I wasn’t interested – at all!
But as they talked with me about how democracy was a way of organizing
people to release their full potential, something inside me clicked.
I knew from a young age that my purpose in life was to help people
achieve their fullest potential,
and I realized you couldn’t live your full potential in a
command and control, fear-based environment.
You could only realize your full potential is in an environment of freedom.
Democracy, and more specifically, organizational democracy,
created the framework for freedom.
I was hooked.
The conference and two other events within that same year – a trip to
Indonesia during a democratic uprising and later, after graduation, working for
a toxic and dehumanizing Fortune 500 company – sealed the deal for me.
My life would be dedicated to working for freedom and democracy.
In the two decades since, it’s been an incredible journey working with
organizations and leaders in over 80 countries worldwide who are also
committed to personal and professional freedom as a path for extraordinary
personal and organizational growth.
And our name, WorldBlu, came to me while I was reflecting on the beach one day.
I heard the Universe say to me, “Blu” and I saw it in my mind as the word
“blue” without the “e.”
At first, I thought it was the oddest name, but then I did some research
and found out that the color "blue" was universally recognized
as the color of freedom.
Perfect.
Welcome to our world, blu.
Yours in freedom,
Traci Fenton + The WorldBlu Team
Our purpose is to transform the way leaders lead with Freedom at Work™.
Our vision is to see one billion people worldwide living, leading, and working in freedom – not fear.
Most courses, programs, and training fails to get results for clients because they are
just about information.
But at WorldBlu, we’re 100% committed to transformation.
In our work with hundreds of organizations and thousands of leaders in over
100 countries worldwide, we’ve found that it takes a few core things to create
breakthrough, transformational results for our members:
total integrity, a proven system, world-class coaching support, and a tribe.
And you can’t just teach someone something – you need an experienced coach to guide you
through the entire process, step by step.
You also need a world-class tribe of top leaders you can turn to for support,
inspiration, and even celebration as you experience real and lasting change.
The unfortunate thing is that most programs out there aren’t committed to creating
transformational and lasting results. Their programs just give you quick-fix solutions that aren’t
systemic, strategic, or address the root problem.
In the end, you don’t progress – you just end up wasting a lot of time and money.
We love our members and are 100% committed to their success.
We have groundbreaking and proven courses for creating real mindset, leadership,
and culture change – with extraordinary results.
And we have the best transformational coaches in the world.
That’s why many of the best and brightest companies and leaders are our members.
It’s also why so many of our members are winning big for their people, their organizations,
and our world.
Our proven model and approach simply works.
But the truth is, we’re not for everyone.
In fact, there are three main reason why you should not work with us . . .
While we strive to make the transformational journey easier (and even more fun!), the reality is that it takes a heck of a lot of hard work to get there. There are no substitutes. We will not be able to help you if you believe in something for nothing or aren’t willing to go all-in. You must be willing to work HARD for your success.
Every member success and case study on our website is extraordinary because they gave 100% to their experience with us. They weren’t looking for shortcuts. They weren’t looking for “easy.” They did what we told them to do, made the tough choices along the way, and overcame fear to EARN their success.
Quick fixes, easy answer and just dipping your toe in the water won’t create the kind of transformational change you’re looking for – and deserve.
If you’re just looking for a one-off training, keynote speaker, or workshop to fill a programming gap, use up extra budget, or give you a quick “fix,” then we’re not for you.
At WorldBlu, we're committed to providing complete and proven systems and strategies that are about real and lasting transformation - not just information.
We’re for the people whose mantra is, “Go big or go home.”
If that’s you, then you’re in the right place.
If you’re a person who is always a victim, is negative, or lacks the inner motivation to commit to success even when it’s challenging, then you should not work with us.
We want to work with people who are motivated, dedicated, and willing to take EXTREME ownership of their success.
We are looking for students who are willing to be coached, know how to dig deep even when it gets challenging, and are completely committed to achieving the transformational results they – and the people whose lives they touch – deserve.
Now, let’s talk about who IS a perfect fit to work with us . . .
We are here to serve top leaders and CEOs
and ANY highly-motivated individual committed to leading with freedom.
If you are committed to transforming your mindset, leadership skills and
organizational design, then we are committed to serving you.
If you’re interested in organizational transformation,
you must be completely serious about scaling your business to 2x, 3x, even 7x the
revenue growth.
If you’re interested in mindset transformation, you must be completely serious about
learning the mindset habits of top-performing people.
If you’re interested in leadership transformation, you must be completely serious about
developing the skills, behaviors, and daily practices of a leader who leads with
freedom rather than fear.
If that’s you, then we invite you to book a call with us or, if you're ready,
apply for membership with WorldBlu.
We'd love to connect with you.
Effective Date: April 23, 2018
WorldBlu, LLC (hereinafter referred to as “WorldBlu,” “We,” “Us,” or “Our”) is committed to protecting both the personal as well as business information You share and/or store with us. This Privacy Policy applies to transactions, activities, and data gathered through the WorldBlu Website, as well as interaction You may have with its related Social Media accounts. Please review this Privacy Policy periodically as We may revise it. Should any revision take place, You will be notified via email.
Generally, We may collect and use personal information for many purposes, including, but not limited to: billing, product and service fulfillment, understanding customer needs, providing a better website, improving products and services, and communicating with customers and potential customers regarding our products and services with third party providers of products and services. Such third party providers include: HotSpot, a data collection agency; Stealth Seminar, providing webinar automated software; PayPal, facilitating online payments; Merchant Credit Card Processing, processing online payments; and Franchise Payment Network, also processing online payments.
Account Registration Information
In some instances, use of the WorldBlu Website and Services[1] may require that You disclose certain personal information for identification, including a unique email address and demographic information (including, for example, ZIP code, age, sex, job industry, job title, and income) to register.
Personally Identifiable Information that You Provide to Us
We do not collect personally identifiable information e.g., name, e-mail address, contact or similar information unless you choose to provide it to us through the solicitation of our Services. If You voluntarily provide Us with personal information, for example by sending an e-mail or by filling out a form and submitting it through Our Website, you are granting us permission to use that information to respond to your message and to help us provide You with the information or services that You request.
Billing and Credit Card Information
Our Services are comprised, generally, of business coaching Webinars, Seminars and materials distributed on a subscription basis. To enable payment, We collect and store name, address, telephone number, email address, credit card information, and other billing information. This information will only be shared with third parties, named above, who facilitate completion of the purchase transaction.
We will not disclose your billing and/or credit card information to any additional party for any reason, unless we are required to do so by law, or unless disclosure is absolutely necessary to address a potentially harmful issue that can only be resolved in such a manner. For instance, if you claim that your billing and/or credit card information was used to make a purchase you did not authorize, details about the transaction may be disclosed to law enforcement and any party We deem necessary to address the matter. However, only information pertinent to the specific issue or transaction in question will be disclosed, and only to parties who are indispensable to its resolution.
How this Information is Used
The information We collect is used for a variety of purposes, such as:
Direct Communication
An important aspect of our Services includes direct communication with our customers. As a result, We will periodically send You communications to your email, text, or voice mailbox, via telephone, fax, cell phone, email, paper mail, or any other delivery method regarding the products or services you may have purchased through this Website. We may also send you information about product or service updates, new features, or information We believe You may find interesting. We may send you information regarding other products and services We offer.
Cookies, Beacons, Local Storage and Other Similar Technologies
We use “cookies,” Web beacons, HTML5 local storage and other similar technologies. These technologies allow us to: manage access to and use of the Services, recognize you and provide personalization, and understand the preferences of our customers. You may choose to opt out of cookies at any time by sending an email directly to hello@worldblu.com.
We do not respond to browser-based “do not track” signals.
We may transmit non-personally identifiable website usage information to third parties (see terms and conditions for list of companies) in order to show you advertising for WorldBlu when you visit other sites.
Non-Personal Information Collected Through Technology and Third-Parties
During Your visit as You browse through the website, read pages, or download information, We automatically collect and store the following anonymous information about Your visit:
We use this information, in the aggregate, to make our website more useful to visitors — to learn about the number of visitors to our site and the types of technology used, to detect operational problems, and to improve the website’s overall security.
Analytics, Log Files and Reading History
We gather certain information from You automatically and store it in log files. (what kind of log files? Who has access to these? Are they private?) This information may include IP addresses, browser types, operating systems and other usage information about the use of our Website and Services, including a history of the pages You view.
We may combine this automatically collected log information with other information We collect about You. Doing so allows us to: customize recommendations for specific programs in which you might be interested, customize advertising to you, improve marketing, and track access and use of our Website and Services across any device you may use.
We have hired third parties[2] to provide us information, reports and analysis about the usage and browsing patterns of our users. They may independently record: the type of device and operating system You are using, your general location information, and the events that occur on our Website, such as how often you use our Website and Services.
Guarantee with Third-party Persons or Entities with Whom We Share Personally Identifiable Information
We will not knowingly sell, rent, swap or authorize any third party to use your email address.
Third Parties
We may share information about our audience in aggregate or de-identified form. Nothing in this Privacy Policy is intended to indicate a restriction of our use or sharing of aggregated or de-identified information in any way.
Disclosure by Necessity
We reserve the right to access, preserve, and/or disclose Your personal information should it be required to do so in order comply with the law, or should We have a good faith belief that such disclosure is necessary to comply with the law. Additionally, we explicitly reserve the right to disclose your personal information in the following instances:
As we continue to develop our business, We or Our affiliates may sell or buy other businesses or entities, or we may merge with another company, or be bought by another company. In such transactions, personal information may be among the transferred assets.
Your information may be stored and processed in any country in which we maintain facilities or conduct operations. By using our Website, your personal information may be transferred outside of your country of use and/or residence.
When your account becomes inactive, your information may remain in our computers, electronic databases, and archives, and may not be reasonably capable of expungement.
Miscellaneous
Your Rights and Requests
WorldBlu has a legitimate interest in obtaining the aforementioned personal information.
You have a right to a copy of the data and information being collected about you. You also have a right to inquire about how long your data will be kept. You may access and correct your personal information or withdraw consent to the collection, use or disclosure of your personal information. Should you wish to obtain, correct, or withdraw such information, please send an email to hello@worldblu.com. Additionally, if as a member of the European Union, should you have an issue with WorldBlu’s protection of your privacy, you may bring a claim with the Data Protection Authority. For a list of the additional rights you have, please visit https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens/my-rights_en.
Children’s Guidelines - COPPA Compliance. We do not knowingly collect or store any personal information about children under the age of 13.
Amendments
This Privacy Policy may be amended by us at any time. You will be provided notice of any and all amendments via email. Any amendments will become effective 30 days after being posted on the website, unless circumstances require that a change be immediately implemented.
[1] “Website” includes the free webinars available to patrons. “Services” refers to all materials and accessed through payment and membership to your specific program. For a list of the “Services” to which you are entitled, please see the letter enclosed with your program-specific contract.
[2] See Terms and Conditions for names of parties with whom data will be shared. Any failure to include a specific party with whom data is shared is unintentional.
Effective Date: February 13, 2018
WorldBlu, LLC (“WorldBlu,” “We,” “Us,” “Our”) provides various business coaching services, products, and goods through this Website (the “Service”). This Service is offered subject to Your acceptance of these Terms as well as any relevant sections of the WorldBlu, LLC Privacy Policy.
Please read these notice, terms, and conditions (“Terms”) carefully before using Our Service.
BY VISITING THIS WEBSITE, YOU ACKNOWLEDGE THAT YOU:
You must be at least 18 years old to access this Website or to purchase products and/or Services from Us.
You agree that you are accessing the Services on Our Website for business purposes. If you are using the Service on behalf of an organization, You are agreeing to these Terms for that organization and confirming now to WorldBlu that you have the authority to bind said organization to Our Terms of Service (in which event, “You” and “Your” will refer to that organization).
If you do not agree with these Terms, or are under 18 years old, please do not use the Services or Our Website. If at any time you are not willing to be bound by these Terms, You should:
ACCOUNTS
As part of the registration or account creation process, You will create or receive personally identifying login credentials. Certain personally identifying information, such as email address, phone number, billing address and even payment information (as may be applicable to particular Services which may be offered for sale via this Website), may also be required. Such registration information must be accurate and current.
The benefits, rights, and obligations afforded under these Terms are personal to You. You agree not to assign, sublicense, transfer, pledge, sell, lease, rent, lend, or otherwise dispose of the Services and materials (including, but not limited to, audio and/or visual presentations, documentation, software, printed or digital materials, and other elements characterizing Our Services, also known as the “Content”) on this Website, or any part of such Content, or share your rights under these Terms to and with others.
You agree that You will not provide false information to Us in generating Your account. Specifically, You agree that you will not
Failure to comply with the foregoing shall constitute a breach of these Terms, which may result in immediate suspense or termination of your account.
Only authorized users, who have duly attained access to the Content by personally agreeing to these Terms are permitted participation in and use of the Services, Content, and related materials. Except as expressly authorized by these Terms. You shall not provide or make available any Content, or any license key to any third party, or use the Content, or any license key, to teach any third party any portion of the Services or for any purpose other than exercising rights expressly granted to you by these Terms.
You are responsible for maintaining the confidentiality of Your login credentials. We reserve the right to terminate or suspend Your access to the Services if You share Your credentials or transfer such credentials to another party.
You are responsible for all usage or activity on your account on this Website and related Social Media, including use of the account by any third party authorized by you to use your login credentials.
NO REFUNDS
Unless otherwise stated in writing with respect to particular Services offered for sale via this Website, WorldBlu abides by a strict, no refund policy. By accepting these Terms, You agree and understand that you are foregoing the right to claim any refund of fees paid for access and use of the Services offered via this Website.
NO WARRANTIES
By accepting these Terms, You agree and understand that We provide seminars and business coaching services only and guarantee no specific results. You acknowledge that We make no promise or representation that You will make a certain amount of money, or any money, or that you will not lose money, as a result of using these Services.
Any earnings, revenue, or income statements viewable on this Website or our related Social Media are based on actual individual results of our clients and/or estimates as may be stated. There is no guarantee that you will make these levels for yourself. As with any business, Your results will vary and will be based on your personal abilities, experience, knowledge, capabilities, level of desire, and an infinite number of variables beyond Our control, including some variables that neither We nor You may have anticipated. There are no guarantees concerning the level of success You may experience. Each person’s results will vary.
There are unknown risks in any business, particularly with the Internet where advances and changes can happen quickly. The use of our information, products and services should be based on your own due diligence and YOU AGREE THAT WE ARE NOT LIABLE FOR YOUR SUCCESS OR FAILURE.
In accepting these Terms, You acknowledge that You take full responsibility for your own success.
In no event will We be liable to You or any party related to You for any damage, including damages for loss of business profits or other pecuniary loss, whether under a theory of contract, warranty, tort (including negligence) products liability or otherwise, even if We have been advised of the possibility of such damages. As such THE SERVICES, CONTENT AND ALL DOWNLOADABLE SOFTWARE ARE DISTRIBUTED AS AN “AS IS” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, WARRANTIES OF TITLE OR IMPLIED WARRANTIES OF MERCHANTABILTY OR FITNESS FOR A PARTICULAR PURPOSE.
YOU HEREBY ACKNOWLEDGE THAT USE OF THE SERVICES IS AT YOUR OWN RISK.
Limitations herein described shall be applied to the greatest extent enforceable under applicable law.
CONSENT TO USE INFORMATION
By accepting these Terms, you agree that We may collect, use and disclose your identifying information obtained as a result of Your membership, for the following purposes:
Please visit the Privacy Policy (http://www.worldblu.com/privacy-policy) for further details on our data protection policy, including how You may access and correct your personal information or withdraw consent to the collection, use or disclosure of your personal information.
Additionally when You communicate with Us, send Us information, or provide Content to Us, You grant Us a non-exclusive, worldwide, perpetual, royalty-free right to exercise all copyright and publicity rights that You have in such Content, in any manner whatsoever, in any media now known or which may be created in the future, as relates to this Website, the Services, and related Social Media.
INTELLECTUAL PROPERTY STATEMENT
The contents of the Services, including the Website, Content, and other materials made available via related Social Media, are protected by United States copyright, trademark and other intellectual property laws and international treaties and owned or controlled by WorldBlu, LLC, or the party credited as the provider of the Content. You agree to abide by all additional copyright notices, information, or restrictions contained in any Content accessed through the Services.
By accepting these Terms, You further acknowledge and agree that We and Our third party licensors own and shall continue to own all right, title, and interest in and to the Content and other elements of Our Services, including associated intellectual property rights under copyright, trade secret, patent, or trademark laws.
Except for any limited, revocable license expressly granted to you herein, these Terms do not grant you any ownership or other right or interest in or to the Content and/or other elements of the Services, or any other intellectual property rights of Ours, whether by implication, estoppel, or otherwise. Any and all trademarks or service marks that We use in connection with the Services are marks owned by Us. These Terms do not grant you any right, license, or interest in such marks, and you shall not assert any right, license, or interest in such marks or any words or designs that are confusingly similar to such marks.
You may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except where expressly permitted for the storage of downloadable material), create new works from, distribute, perform, display, or in any way exploit, any of the Content or the Services (including software) in whole or in part.
TERMINATION
We may elect to terminate the Services on this Website at Our discretion without notice to You or any liability for any reasons whatsoever, including without limitation, if You breach these Terms. You may terminate any account You establish via this website at any time upon written notice to Us.
MISCELLANEOUS
These Terms may not be modified or amended orally, impliedly, or in any manner not set forth in a duly executed writing or otherwise permitted by these Terms.
We reserve the right to modify, terminate, or otherwise amend Services available via this Website and related Social Media accounts. We may, in the future, offer new and/or different services and/or features through its Website and associated Social Media accounts. Such new features and/or services shall be subject to these Terms.
Our failure to enforce any rights granted by these Terms or to take action against any other party in the event of any breach shall not be deemed a waiver by Us as to subsequent enforcement of rights or subsequent actions in the event of future breaches.
These Terms in all respects shall be governed by and construed according to the laws of the State of Iowa. The venue for any dispute shall be in Linn County.
This Agreement is entered into in Cedar Rapids, Iowa. You agree and consent to the exclusive jurisdiction and venue of the state of Iowa and county of Linn for any dispute arising from or related to this Agreement.
Should any part of these Terms be declared void or unenforceable, that term shall be severed from these Terms and such declaration shall have no effect on the enforceability of the remaining terms.
Correspondence should be sent to hello@worldblu.com.