MEET THE TEAM
BEHIND WORLDBLU

Traci Fenton is the Founder and CEO of WorldBlu®, as well as a globally recognized researcher, speaker, author, and Master Coach who has worked with thousands of CEOs and top leaders in small to Fortune 500 companies around the world. 

Traci has earned the "Oscars" in management award as a prestigious "Thinkers50 Radar Awardee," and has been recognized in Inc. Magazine as a “Top 50 Leadership Thinker.” She also earned the Game Changer award for "Outstanding Results in Shaping the World." She is a Marshall Goldsmith "Top 100 Coach" and has been recognized as a "World-Changing Woman in Conscious Business."

Traci is the author of the book, Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World. 

Traci founded WorldBlu in 1997 and has helped spark and lead the global conversation around reinventing organizations using freedom and organization democracy rather than fear and control.

Traci's vision has built the largest global community and network of leaders and organizations committed to freedom and democracy in the workplace, with clients in over 100 countries globally representing over $30 billion in annual revenue. 

Traci developed the groundbreaking and proven Freedom at Work™ leadership model as well as over 150 courses in the WorldBu Leadership Academy. She also designed and built the cutting-edge BluSpark™ gamification learning platform, a highly unique blended learning platform that delivers WorldBlu's transformational courses to leaders around the world.

Traci frequently addresses audiences globally and has shared her message with individuals from over 100 countries at conferences and organizations such as South by Southwest, Harvard University, Yale University, the US Naval Academy, and TEDx. 

Traci and WorldBlu’s work has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc., BusinessWeek, US News & World Report, BBC, NPR, and dozens of other media outlets around the world as well as in over three dozen books. Traci has also written for numerous publications and textbooks.

Traci is originally from Iowa, has traveled to 45 countries, and has lived in San Francisco, Boulder, Washington, DC, Atlanta, Austin, and the St. Louis area. She currently resides in the Palm Beach Gardens, Florida.

She holds a BA with honors in Global Studies and Entrepreneurship from Principia College and an MA in International Development from American University in Washington, DC.

In her free time, Traci loves traveling the world, reading historical fiction, biking, kayaking, watching Biblical documentaries, baking, hiking with her beloved Great Pyrenees dogs, Sunni and Luca, spending time at the beach, doing yoga, and spending time with her family and friends.

Traci's Purpose Statement: I am the pure light of Love, inspiring us to live lives of freedom over fear. 

Traci's Vision Statement: My vision is to see a world where everyone can live, lead, and work in freedom rather than fear.

Contact Traci at traci (@) worldblu.com.

Christine Merrifield is the Operations Maestro and Client Success Coordinator at WorldBlu®, where she plays a pivotal role in advancing the organization’s mission to transform business through freedom-centered, democratic leadership. With over 20 years of experience in both the for-profit and non-profit sectors, Christine has worked across diverse organizational environments, from large advertising firms like Arnold Worldwide, member-driven associations, such as the American Society of Addiction Medicine, and small, neighborhood preschools. Her expertise in marketing, operations, and organizational design enables her to help organizations thrive by empowering leadership teams to unlock their full potential and drive sustainable, purpose-aligned success.

Christine’s early work alongside Traci Fenton in the formative stages of WorldBlu had a profound impact on her career. The lessons she learned about the Freedom at Work leadership strategy and Freedom-Centered Leadership in those early days became a guiding principle in her professional journey. Christine took these principles—empowering leadership, fostering transparency, and prioritizing trust—and applied them strategically across a range of roles, from large advertising firms to small non-profit organizations. These experiences have shaped her approach to leadership, helping her build more resilient and mission-driven organizations in every environment she’s worked within. 

Christine’s experience has also given her a profound understanding of the positive and negative impacts of various organizational design approaches and leadership styles. She has seen firsthand how organizations and teams that incorporate key traits of the Freedom at Work approach become more profitable, resilient, and successful in achieving their goals. This insight drives Christine’s approach to her work, aligning her with the Freedom-Centered Leadership approach WorldBlu teaches globally.

Having earned her MBA in Marketing from American University’s Kogod School of Business and a BA in Political Science from Bowdoin College, Christine’s professional journey reflects a commitment to creating effective, scalable, and sustainable organizational structures. Raised in the US foreign service, with time spent living in Europe and Africa, she brings a global perspective to her work. Christine continues to inspire organizations to adopt leadership strategies that transform both business and our world.

Christine’s Purpose: To help people realize their full potential by leveraging their innate strengths.

Christine’s Vision: I see a world where people consistently design impactful solutions to overcome obstacles and make our communities stronger. 

Contact Christine at christine (@) worldblu.com.