Traci founded WorldBlu in 1997 and has helped spark and lead the global
conversation around leading and reinventing workplaces using freedom
and organizational democracy rather than fear and control.
Traci and her team have helped hundreds of top companies and leaders at world-class
organizations such as The WD-40 Company, DaVita, HCL Technologies, Mindvalley, Pandora,
Podio, RevAsia, GE Aviation, Zappos, and more in over 100 countries worldwide.
Traci developed the groundbreaking Freedom at Work™ leadership model
based in part on the WorldBlu 10 Principles of Organizational Democracy as well as
numerous mindset, leadership, and organizational design courses, all of which
are delivered on BluSpark™, the cutting-edge gamification learning technology she developed.
Traci frequently speaks to top CEOs and leaders and has spoken at numerous organizations
such as Harvard, Yale, Yahoo!, and the US Naval Academy,
and at worldwide events such as South by Southwest and TEDx.
Traci and her team's work has been featured in Fortune, Forbes, Fast Company,
the Wall Street Journal, the Christian Science Monitor, the New York Times, Inc.,
BusinessWeek, NPR, the BBC, and dozens of other media outlets around the world
as well as in over three dozen books.
Traci is the author of the book Freedom at Work: The Leadership Strategy for
Transforming Your Life, Your Organization, and Our World.