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Who Is this
Course For?

The Freedom at Work mastermind is exclusively for C-suite leaders and heads of HR/People (or equivalent) of businesses who are committed to designing Freedom-Centered Cultures. The prerequisite is their organization needs to take the Freedom at Work Scorecard before applying for the mastermind. They must be coachable and open to growth to be accepted into the mastermind.


How Long
is the mastermind?

The Freedom at Work mastermind is a transformational 12-month experience, delivered through online courses, proven content, 1:1 coaching, group coaching, live gatherings, fun surprises, and much more.


What’s the

The Freedom at Work mastermind gives top leaders of small businesses access to our two signature courses: The Freedom-Centered Leader course and the Freedom-Centered Culture course (which is only available in the mastermind). Leaders also engage in monthly 1:1 coaching sessions with top transformation experts, monthly peer-to-peer learning sessions with others in the mastermind, expert speakers, an annual live event, a private community, and much more.


What's the
Impact + ROI?

Independent research found that organizations that have a WorldBlu certified Freedom-Centered Culture and practice the Freedom at Work model have 7x greater revenue growth (on average) over a three-year period compared to the S&P 500 companies. Independent research also found that WorldBlu certified Freedom-Centered Cultures were much more resilient during challenging economic times. 

The Freedom at Work Mastermind

Are you ready to build or scale a high-performing
freedom-centered culture in your organization?

Would you like to take the guess-work out of the process
and discover a proven system for how to do it?

And would you like to join a global learning community that will
support you along the way? 

If yes, then the Freedom at Work Mastermind is for you!

The problem crippling most workplace cultures today is that they
are driven by fear, causing massive disengagement
and costing companies billions.

Lack of engagement, poor communication,
distrust, silos, fiefdoms, anxiety, stress, and overall dysfunction
are all symptoms of fear in our workplace cultures,
whether that workplace is a Fortune 500 company, a
growing small business, a school or government.

Fear causes us to make bad decisions,
wasting time and money, harming valuable relationships,
and costing the organization as a whole. 

So how do we eliminate – or at least minimize –
the toxic fear limiting a culture's overall performance? 

Here's how you do it. 

Independent research indicates that 75% of what determines
if a workplace culture is freedom-centered or fear-based
depends on the design of an organization’s systems and processes.

The problem is that most leaders don’t know how to design
systems and processes based on freedom-centered rather than
command and control principles, unintentionally creating even more
bureaucracy, distrust, and fear.

So it's time to learn how

In our exclusive Freedom at Work Mastermind, we teach small business
and HR leaders our proven 7-step process for how to design and implement
proven freedom-centered practices into your workplace culture.

Our unique blended-learning approach delivers real transformation
through exclusive and customized online courses and content,
one-on-one transformation coaching, group coaching,
monthly peer support, guest speakers, live events,
and a global community.

The Freedom at Work mastermind
takes the DIY guesswork out of how to build a world-class culture
and makes it faster, easier, and more fun
to build a high-performing culture people love.

The result? Less fear, more growth, and a culture people admire.

We’ve worked with hundreds of small to Fortune 500 companies and leaders, delivering breakthrough bottom-line results that scale.

That’s why top small business leaders and organizations
worldwide work with us.

Our strategic approach to culture transformation
simply works.

Welcome to the Freedom at Work Mastermind


Yours in freedom,
Traci Fenton, Founder + TribeBlu


The Freedom at Work Scorecard

Interested in applying for the Freedom at Work Mastermind?
The first step is to have your organization take
the Freedom at Work™ Scorecard.
15Five Team -min-1

The Freedom at Work Scorecard, used by leading companies all over the world, is the premier strategic tool for leaders who want to build a workplace culture based on freedom with accountability as a strategy for massive bottom-line results.

Our Freedom at Work Scorecard shows you what no other assessment in the world can show you, delivering proven results.

Explore the Freedom at Work Scorecard

The WorldBlu
Learning Platform

The cutting-edge WorldBlu gamification learning platform takes culture transformation to the next level, based on the science of transformation and growth. It’s powered by a global community of leaders, proven ideas, and results.



Our gamified learning approach boosts engagement, knowledge retention, and breakthrough results. 


Peer-To-Peer Learning

Proven to be the most powerful way to learn, our peer-to-peer learning method inspires new insights and connection. 


1:1 Coaching

Our top transformational coaches are dedicated to helping you build a top Freedom-Centered Culture that works. 


Blended Learning

Our blended learning approach combines a customized learning experience with live engagement, delivering transformational results.



Turn theory into practice through tangible, experiential learning opportunities that will transform your culture.


Global Tribe

Join a global tribe of world-class leaders committed to building Freedom-Centered Cultures that are a model for the world. 


How The Course works at a glance

Discover how the Freedom at Work Mastermind works. 


1: Discover

Begin by benchmarking how freedom-centered your culture is with the Freedom at Work Scorecard, our organizational design assessment tool.


2: Earn Badges

Earn badges that teach you how to lead with freedom and design democratic systems and processes, customized to your unique culture needs.  


3: 1:1 Coaching

Participate in monthly transformational one-on-one and group coaching sessions with your top coach. 


4: Peer-To-Peer Learning

Learn how to transform your culture through peer-to-peer learning both online and live.


5: Redesign

Redesign your culture as you discover how to strategically design and implement freedom-centered systems and processes. 


6: Tribe

Learn alongside other fascinating top leaders from around the world who share your values and commitment to success.


Culture Skills You’ll Develop

There are 100 badges – or culture skill areas – to choose from
in our Freedom-Centered Cultures course.

Leaders will learn:

  • engage

    Meaningful Engagement

    Discover how to design meaningful engagement opportunities that deliver results.

  • align

    Purpose, Vision & Values Alignment

    Get employees clear about and aligned around purpose, vision, and values statements.

  • governance


    Create systems that replace micro-management with a culture of self-governed leaders.

  • feedback

    Give + Receive Feedback

    Teach employees how to successfully give and receive feedback.

  • moral

    Ethics + Integrity

    Cultivate an environment of integrity and high ethical standards.

  • decisions

    Effective Decision-Making

    Help everyone understand how to make democratic decisions clearly and effectively.

  • bureaucracy

    Greater Efficiency, Less Bureaucracy

    Trim the unnecessary bureaucracy that slows things down.

  • respect

    Respectful Communications

    Develop best practices that encourage respectful and effective communication.

  • hiring

    Effective Hiring

    Learn how to hire effectively for a Freedom-Centered Culture.

  • Increased Trust

    Increased Trust

    Discover how to design best practices that create real trust.

  • teams

    Collaborative Teams

    Create the systems and processes that allow everyone to collaborate effectively.

  • flex


    Effectively design how to give employees the flexibility they want.

  • design

    Scaling Your Culture

    Learn how to scale your systems, processes and overall culture effectively.

  • accountability


    Create systems and processes for effective accountability through your organization.

  • transparency

    Responsible Transparency

    Develop effective ways to have transparency that enables better decisions and trust.

  • auton

    Autonomy + Connection

    Design practices that balance autonomy with connection.

  • employ

    Employee Experience

    Discover how to design an overall employee experience that is fulfilling and inspiring.

  • inclusion


    Develop systems where all individuals are treated fairly and respectfully & have equal access to opportunities and resources.


Freedom at Work


Dallas Kashuba

Co-Founder, Dreamhost


Matthew Gonnering

CEO, Widen


Garry Ridge

CEO, WD-40 Company


Matt Perez

COO, Nearsoft

We grew 63% in one year, adding over $1 million to our bottom-line with Freedom at Work.

Nathan Donaldson

CEO, Boost



Have a question about the Freedom at Work mastermind?
We have answers! 

How does the Freedom at Work Mastermind work and what is included?

The Freedom at Work Mastermind is a 12-month course open to C-suite and HR/People/Talent (or equivalent) leaders from any organization with 20 or more employees and $1 million or more in annual revenue who have completed the Freedom at Work Scorecard. 

Any organization that meets these criteria can set up an interview with WorldBlu about our exclusive mastermind.

Please note: Just because an organization has completed the prerequisite Freedom at Work Scorecard does not mean they are automatically accepted into the mastermind. We are looking for exceptional people who are coachable open to real growth and transformation who we can serve well. 

Once accepted into the mastermind, here is what is included for the two top leaders in your organization selected for the mastermind:

1. The Freedom-Centered Leader Foundations course. 

2. The Freedom-Centered Cultures course. (Please note: You can only access the Freedom-Centered Cultures course if you are accepted into the Freedom at Work Mastermind.) 

3. One, one-on-one coaching call a month (per organization) with a WorldBlu top Transformation Expert. 

4. Access to live, monthly calls with everyone in the mastermind for idea-sharing, peer assists, additional training, guest speakers and more. 

5. A private LinkedIn group. 

6. An annual live event only for members of the mastermind (Please note: Hotel fees and other select expenses are not included with the mastermind membership fee.) 

7.  The Freedom at Work Scorecard with complete results (once accepted into the mastermind). 


Do you have to be a WorldBlu certified Freedom-Centered Culture to join the Freedom at Work Mastermind?

No, you don't have to be a WorldBlu certified Freedom-Centered Culture to join the Freedom at Work mastermind.

Your organization will, however, need to complete the prerequisite of the Freedom at Work Scorecard and the interview and application process, however.

The Freedom at Work mastermind, which includes all of the WorldBlu Academy courses, will help transform any culture from toxic and fear-based to freedom-centered and thriving if you are willing to be coachable and do the work. We would love to work with you, so please contact us and let's get the process started! 

Is the Freedom at Work Mastermind an advanced-level experience?

We designed the Freedom at Work mastermind for those organizations just beginning to transform their culture, those at an intermediate level, and those that are more advanced. 

Leaders will find badges in the Freedom-Centered Cultures course that are marked, "Foundational, "Growth," and "Advanced" to help guide and prioritize their practice of democratic organizational design. 

What pain will the Freedom at Work Mastermind help us solve?

There are so many "pains" the Freedom at Work Mastermind will help you solve, including the pain of wasted time and money on culture tactics without a strategy, the psychological pain of needing to create change but not knowing how to do it, the pain of isolation and loneliness that can come with running an organization, and the pain of working in a fear-based workplace. 

Through the Freedom at Work Mastermind, you will learn many leadership and culture skills and strategies that will eliminate and heal a lot of the systems of fear plaguing most workplaces causing disengagement, a lack of trust, poor communication, bad leadership, stress, anger, and so much more. 

How do we apply and get accepted into the Freedom at Work Mastermind?

Go get accepted into the Freedom at Work Mastermind, you need to do the following:

1. Complete the Freedom at Work Scorecard. 

2. Complete an interview and application for the mastermind.

We are looking for exceptional leaders who are coachable, take extreme ownership of their success, and are willing to do the hard work that is required to build a world-class culture. 

Who is the Freedom at Work mastermind for -- and who is it not for?

The Freedom at Work Mastermind is open to C-suite and HR/Talent/People leaders (or equivalent) who want to transform their workplace cultures and have 10 or more employees and $1 million or more in annual revenue. 

We are looking for individuals who are humble, hard-working, open to growth, are willing to take extreme ownership of their success, and are highly coachable. They must be willing to do the inner and outer work necessary to build a world-class culture. 

The mastermind is not a good fit for leaders who are not open to growth, are arrogant and insecure, are not coachable, are not willing to work hard, and who do not want to take extreme ownership of their success. 

When does the next mastermind start?
The next Freedom at Work mastermind starts on January 1, 2020. After that, we have rolling admissions and once accepted into the program, leaders can join anytime. 
How is the Freedom at Work Mastermind different from other culture programs?

Most leadership and culture training takes the form of 1-2 day workshops, keynotes, conferences, books, and online talks.

However, research shows that we only retain about 10 percent of what we learn through a traditional lecture format. Additionally, there is often no built-in accountability system for actually implementing what you learn through these methods. There is also no community to support you along the way.

What's different about the Freedom at Work mastermind is not only our proven curriculum that teaches you how to lead with freedom rather than fear and control and how to build a highly-successful Freedom-Centered Culture, but also how we deliver the course. 

Through many years of trial and error, we've learned that the BEST way to produce real transformation is through gamified learning coupled with 1:1 coaching, peer-to-peer learning, live experiences, expert insights, and a supportive community. Anything less is a waste of your time and money and will not get you the results you want. 

How long is the Freedom at Work Mastermind?

The Freedom at Work mastermind is a one-year experience that can be renewed annually.

We have rolling admissions to the mastermind and leaders are invited to apply anytime simply by contacting us.

Once we hear from you, we can talk together about the prerequisites and the interview and application process. 

What is the time commitment for the Freedom at Work Mastermind?

The Freedom at Work Mastermind is designed for busy leaders around the world who are managing active work and personal lives.

Because of our online platform and coaching calls which you can take from anywhere in the world, you don't have to waste time and money out of the office or on an airplane and can instead put that time into the program.

We tell participants to allocate 3-5 hours a week for the course. Timing can vary depending on which badges you decide to complete. 

Participants tell us that that workload is doable and not overwhelming – and a lot of fun!

What exactly are “badges?”

Research shows that gamified learning is the most effective way to absorb and retain learning. The Freedom-Centered Leader course, Fearless Mindset course, and the Freedom-Centered Cultures course are all included in the Freedom at Work Mastermind and delivered through a cutting-edge gamified learning platform comprised of badges (aka: learning modules) in the courses.

Badges are a unique and fun way to have a transformational learning experience that gets real results, customized to your unique leadership and culture needs and goals. 

Who will be my transformational coach?

 You will work directly with Traci Fenton, Founder + CEO of WorldBlu and Miranda Ash, one of our top Transformation Experts on your culture design work. You will work with other WorldBlu top coaches in your leadership course work. You will also get to work with select WorldBlu expert contributors. 

When can we expect to see results?
You can expect to see results personally and in your culture design as quickly as you listen to and act on what your Transformation Coach and Transformation Expert guide you to do.  
Can we continue in the mastermind after the first year?
Yes, you can continue to stay in the mastermind as long as you stay coachable, continue to take extreme ownership of your success, and are a positive contributor to the WorldBlu Freedom at Work Mastermind tribe.
Will we still have access to the course content and our work after the courses are completed?

Yes! You will have access to all the work you did in the courses online. You will also be able to download all your course work into a beautiful PDF. You will not, however, have access to the content in the badges you did not earn in the various courses included in the mastermind after those courses are completed.  

Do we get a certificate for the courses?

Yes! You will earn various certificates upon completion of the various courses included in the Freedom at Work mastermind. 

We're ready to sign up now, now what?

Great! Simply click the "Apply Now" button set up a call with us. We look forward to connecting with you! 

Talk with Us About the Mastermind

Explore Related Courses + Products

At the WorldBlu Academy, we offer the following transformational products
and courses for how to build a Freedom-Centered Culture.

Next course begins Sept. 1, 2019

The Freedom-Centered Leader Course

Badge - WorldBlu Academy (1)-1

Discover how to lead yourself and others with freedom

For top individuals who want to lead with freedom, not fear

Next course begins Oct. 1, 2019

The Fearless Mindset Course

Badge - WorldBlu Academy (1)-1

Discover our 5-step practice for developing a fearless mindset and life

For leaders looking to breakthrough any limitation

Now accepting applications

The Freedom at Work Scorecard + Certification

Badge - WorldBlu Academy (1)-1

Transform your culture using our proven organizational design assessment

For organizations with 10+ employees


Listen to Related Podcasts + Videos

Get started learning about Freedom at Work by getting access to WorldBlu’s original content on these free channels.



We've impacted hundreds of organizational cultures from 
small to Fortune 500 companies around the world.
Here are a select few.