OUR NAME
Blu

n. [Middle English blue, bleu, from Old French bleu, of Germanic origin. See bhel-1 in Indo-European Roots.]

  • 1. The hue or color of freedom.
  • 2. An atmosphere or environment of freedom and possibility; to be void of fear or fearless.
  • 3. An organization operating on freedom-centered and democratic principles, as in a "blu organization."
  • 4. A leadership style inspired by freedom rather than fear, as in a "blu leader."

adj. blu·er, blu·est

  • 1. Of the color blu.
  • 2. Limitless; free

tr. & intr.v. blued, blu·ing

  • 1. To make or become blu.
Idioms:

A blu organization

An organization that chooses to align its organizational strategy with democratic and freedom-centered design principles instead of fear or command-and-control methods.

A blu leader

One who cultivates an environment based on freedom rather than fear which helps cultivate the leadership abilities in others.

Flipped to blu

An organization that changes its leadership and organizational operating style from command-and-control to a democratic and freedom-centered style.

WorldBlu, Inc.

A leadership and business design studio specializing in organizational democracy and freedom-centered leadership.