WorldBlu - Freedom at Work

bluCamp - a transformational leadership journey in organizational democracy

Adventures in Freedom at Work. Want to build a world-class democratic workplace? Join us at BluCamp!

The purpose of BluCamp is to take leaders through a transformational leadership journey that combines experiential learning with a cutting-edge curriculum in organizational democracy and freedom-centered leadership.

Residing together on a beautiful 800-acre campus, BluCamp participants will leave behind predictable ballroom seminars and stuffy lecture halls to immerse themselves in an unforgettable high-impact adventure experience that equips them with the democratic leadership acumen, interpersonal skills, cutting-edge tools, freedom-centered mind-set and overall confidence needed to successfully build and grow their own democratic workplaces.

While pursuing experiential learning with other high-caliber leaders from around the world, participants will be inspired by diverse cultures and new friendships that define the BluCamp experience.

Apply Now + Early-bird deadline :: July 1, 2013 + Regular deadline :: September 1, 2013

Key Takeaways:

+ Learn why organizational democracy is critical to the success of businesses in today's global economy

+ Learn how to implement the WorldBlu 10 Principles of Organizational Democracy™ to develop a world-class freedom-centered workplace

+ Assess your workplace and develop a customized "Freedom at Work Map" aligned with your organization's strategic objectives and goals

+ Acquire an in-depth understanding of the Freedom at Work Cycle™ and its impact on your workplace

+ Translate outdoor adventure experiences into personalized freedom-centered leadership lessons

+ Be inspired by fresh and innovative ideas from certified WorldBlu companies such as Zappos, DaVita, HCL Technologies, WD-40, and dozens more

+ Discover how The Power Question™ cultivates the mind-set needed to lead a democratic workplace, especially through challenging times

+ Learn cutting-edge tools that foster and sustain an entrepreneurial democratic culture

+ Understand how to move your organization through the three major stages of implementing organizational democracy

+ Discover and practice the core characteristics and skills of freedom-centered leadership

+ Develop a lasting network of dedicated participants also committed to freedom and democracy in the workplace

Unique Features:

+ Business Challenge – To focus BluCamp takeaways around practical solutions, all participants are asked to bring a business challenge they are facing in their workplace — ideally a big picture leadership or strategy issue – to explore how they can solve the problem using a fresh, democratic approach.

+ Executive Leadership Coaching – Before BluCamp begins, participants will have a one-hour call with an executive coach who will facilitate the application of BluCamp content to their individual business challenges. During the program, executive coaches will also be available to offer additional coaching and guidance. After BluCamp, participants will meet again with their executive coach in an hour-long session to talk about applying BluCamp ideas and practices to their workplace. For an additional fee, participants also have the option of engaging a BluCamp executive coach for personalized leadership coaching after the program is over.

+ Outdoor Adventure – BluCamp includes the following outdoor adventure options for all participants: high-ropes course, zip-lines, climbing wall, horseback riding, archery, caving, pool, waterslide, kayaking, canoeing, cable ski pull and much more.

+ Peer-to-Peer Learning – While the BluCamp experience includes working with innovative instructors, facilitators and coaches, participants will also have the opportunity to tap the unique insights of their fellow participants through a "peer-to-peer" learning experience.

+ Mastermind Groups – In order to ensure implementation of ideas and tools learned at BluCamp, all participants will engage in peer-to-peer mastermind groups of up to five participants for six months following the program.

Who Should Attend:

BluCamp is designed for leaders and solo-preneurs who are either working in WorldBlu-certified democratic organizations or who want to get on the path to building or transitioning their organization into a freedom-centered workplace.

Applicants should be in a position of significant leadership responsibility or are clearly on track for such a role and have 7-10 years of work experience, 3-5 years of leadership experience, and possess significant levels of responsibility within their organization.

BluCamp is appropriate for individuals as well as teams of leaders from the same organization. When colleagues attend a program together, the organization benefits from shared knowledge and a shared vision that enhance participants' ability to pursue business goals as a team, effect critical transformations, and transfer knowledge. We highly recommend sending at least two people from your organization to the program. Participants from all industries and organizations of all sizes will find BluCamp highly valuable.

Highlighted Program Sessions:

+ Morning sessions – Morning sessions will be interactive and take a deep dive into the freedom-centered versus fear-based leadership mind-set, the WorldBlu 10 Principles of Organizational Democracy™, cultural best practices and more needed to build a world-class freedom-centered workplace/workplaces. Participants will also explore time-tested practices used in leading freedom-centered workplace/workplaces from a range of industries, sizes and geographic locations and how to customize those best practices to their workplaces. Participants will also have various assignments they will complete during this time.

+ Afternoon sessions – Each afternoon, participants will choose an outdoor adventure activity in which they want to engage. All outdoor activities will be taught by trained outdoor adventure facilitators and guided by an executive coach who will help participants make the connection between the outdoor adventure experience, the BluCamp curriculum, and their development as a freedom-centered leader.

+ Evening sessions – After a full day of content and outdoor adventure activities, participants will reconvene after dinner to reflect on lessons learned through the day, engage in peer-to-peer learning sessions or one-to-one coaching and work on various assignments and skill development. Afterwards, participants are invited to gather around the campfire to relax and continue building friendships and community.

Frequently Asked Questions

Why is BluCamp being held in Missouri? It seems like it's in the middle of nowhere!
You're right, BluCamp is in the middle of nowhere and that's the point! We want to get you out of your regular environment and into a new one in order to promote fresh thinking and ideas. BluCamp is centrally located for easy travel from both US coasts.

What is the camp where BluCamp is located?
BluCamp is being held at Cedars Camp outside of beautiful Lebanon, Missouri. Cedars Camp has been in operation for over 50 years and is located on 800 beautiful acres.

Who is teaching BluCamp?
BluCamp is being largely taught by Traci Fenton, Founder and CEO of WorldBlu and is based on content from her forthcoming book, Freedom at Work (expected Spring, 2014). There will also be expert coaches and the WorldBlu team members there to support and guide you through the various activities and exercises.

What is your cancellation policy?
Tuition is non-refundable but it can be deferred to another BluCamp session should a participant's schedule change. Tuition is also transferable to another person within the original applicant's organization upon their acceptance into BluCamp.

When do I pay for BluCamp?
If paying with a credit card, payment is due immediately. If paying via invoice, payment is due within two weeks of submitting your application.

What if I have more questions?
If you have more questions about BluCamp, please contact Miranda Ash, Global Director of Membership + Community at and she will be happy to help you out!

Contact us
to learn more

Dates + Location

September 17-21, 2013
Lebanon, Missouri, USA

Application Deadlines:

+ Early-bird deadline ::July 1, 2013

+ Regular deadline :: September 1, 2013

Admission to BluCamp is competitive and space is limited to just 30 leaders.

Application Process:

Step 1Complete the application form and submit payment.

Step 2 – Fill out the BluCamp preparatory questions to help us get to know you better.

Step 3 – Have your one-on-one executive coaching call.

Step 4 – Review reading materials.

Step 5 – Pack and prepare to join us at BluCamp!


BluCamp tuition includes:
+ Overall Program
+ Adventure Activities
+ 1:1 Executive Coaching
+ Mastermind Group
+ Materials
+ All meals and breaks
+ Shuttle Service from the Springfield-Branson airport

Total Value: $6,500

Early-bird:: $3,700 first person; each additional $3,300 (apply by July 1)

Regular:: $4,200 first person, each additional $3,800 (apply by September 1)

Lodging is not included in the overall tuition.

Lodging at BluCamp:

Since BluCamp is held at a camp, the rooms are rustic. You are welcome to have a single room as long as they are available. After that, you will be placed in a double room or you can request to share a room with someone you may already know. Free Wi-Fi is included in all rooms.

Premium Rustic Rooms:
Single Room – $75/night/person
Double Room – $45/night/person

Rustic Rooms:
Single Room – $55/night/person
Double Room – $35/night/person

Airport + Transportation:

+ Best Domestic Airport Option: The Springfield-Branson, Missouri Airport (SGF). The airport is located approximately one hour from BluCamp. A free shuttle service from this airport to BluCamp is available.

+ Best International Airport Option: The St. Louis, Missouri Airport (STL). This airport is located approximately three hours from BluCamp. While a shuttle service is not available, we can offer transportation suggestions such as car rental or a car service.

Your Instructor:
Traci Fenton,
Founder + CEO, WorldBlu:

Traci Fenton is the Founder and CEO of WorldBlu, whose purpose is championing the growth of freedom-centered companies worldwide.
Founded in 1997, WorldBlu has organizational and individual members in over 80 countries, and works with companies such as Zappos, DaVita, HCL Technologies, WD-40, 1-800-GOT-JUNK? and others. WorldBlu also publishes the annual WorldBlu List of Most Democratic Workplaces™, with organizations ranging from small businesses to FORTUNE 500 companies, with combined annual revenues exceeding $20 billion.

+ Click to read more

Additional Instructors:

Your BluCamp experience will also be supported by an exceptional group of executive coaches and WorldBlu team members, all with years of experience either working with or within freedom-centered workplaces worldwide.

Why People Love BluCamp

BluCamp is one of the greatest experiences I have ever had. The things you learn, the ideas you create, the friends you make, and what you learn about yourself will improve everything you do in the future. Anyone who wants to improve their organization MUST attend.
– John Frith, HR Director, Evenbase
(Read John's blog post about BluCamp here)

BluCamp provides immediate support for those of us embarking on a progressive venture. From key principles and practices to a network of top-notch and like-minded professionals, BluCamp equips participants with a valuable web of support. It's an essential time of incubation for profound change.
– Tracey Peever, entrepreneur

I have been learning about democracy and practicing it in business for over 10 years, and in three days I probably doubled my understanding and gained a fun, holistic perspective on the subject which will be invaluable to me in building world-class democratic companies. It was highly practical and worked on us as humans and leaders. I unreservedly recommend BluCamp to leaders both who are just starting their journey as well as those who already practicing democracy. This is a business and life-changing experience.
– Tom Nixon, co-founder, NixonMcInnes

Your Instructor: Traci Fenton,
Founder + CEO, WorldBlu

Traci Fenton is the Founder and CEO of WorldBlu, whose purpose is championing the growth of democratically-run companies worldwide. Founded in 1997, WorldBlu has organizational and individual members in over 70 countries, and works with companies such as Zappos, DaVita, HCL Technologies, WD-40, 1-800-GOT-JUNK? and others. WorldBlu also publishes the annual WorldBlu List of Most Democratic Workplaces™, with organizations ranging from small businesses to FORTUNE 500 companies, with combined annual revenues exceeding $20 billion. Traci frequently addresses audiences on organizational democracy and freedom-centered leadership and has shared her message with individuals from over 100 countries at venues such as TEDx, South by Southwest, Yahoo!, Fox Interactive Media, the CIA, Harvard University and more.

Traci has been featured in the Wall Street Journal, The Christian Science Monitor, US News & World Report, Fortune, The New York Times, Fast Company, BusinessWeek, Forbes, the BBC and dozens of other media globally. Currently she is working on her first book entitled Freedom at Work, which will be published Spring, 2014.

Camping runs in Traci’s family, with a great-grandmother who started a camp decades ago. Traci grew up attending various summer camps, she started her own camp after college, and continued the camp experience when she did an Outward Bound course as an adult.

Traci has traveled throughout Asia, Latin America, Africa, North America, and Europe. She earned a BA in global studies and entrepreneurship from Principia College and a master's degree in international development from American University’s School of International Service in Washington, DC. In her free time, Traci loves traveling, running, yoga, painting, writing poetry and hiking with her Australian Shepherd, Joey.