Our Purpose + Vision
Founded in 1997 as a 501(c)3 non-profit, tax-exempt social enterprise by Traci Fenton, the purpose of WorldBlu is to unleash human potential and inspire freedom by championing the growth of democratic organizations worldwide.

Our vision is to build a more democratic world, one organization at a time, and our goal is to see the creation of 20,000 democratic workplaces around the world by 2020.

We inspire and support this global movement by offering a range of programs and services that enable business leaders to design, develop, and lead the most successful democratic organizations in the world.

Our Core Values
These are the core values we use to guide us each day at WorldBlu:

Do it Democratically.
We’re committed to walking our talk. We use the 10 core principles of organizational democracy — such as transparency, accountability, decentralization, fairness, dignity, and choice - to guide and structure our interactions and decisions.

Be Leading-Edgy.
We’re committed to being a thought-leader in the field of organizational democracy, putting forth ideas that challenge and stir thought as well as the human spirit.

Great – Not Just Good — Design
Good really is the enemy of the great. At WorldBlu, we have a steadfast and tireless commitment to helping support the successful design of great and sustainable democratic organizations.

Style, Baby!
We’re not interested in working in a generic way, or with a color palette of different shades of gray. We’re committed to working in full Technicolor - with equal parts chutzpah and panache, to inspire, provoke, and share our message with style.

Create a Ripple Effect
We not only believe, we also EXPECT that the work we do will help change the world for the better. For that reason, we endeavor to engage in activities and projects that will have a positive and lasting ripple effect on the world.

Inspire Healing and Transformation
Sustainable change can only occur when the heart, not just the head, has been touched. WorldBlu is committed to working in such a way that inspires deep transformation in individuals and organizations, ultimately having a profound healing effect on the world.