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THE POWER OF US

I believe the Information Age has led us into the Democratic Age and this article in Business Week magazine explains why.

The article is entitled, The Power of Us: Mass Collabortion on the Internet is Shaking Up Business and it provides a fantastic summery of why technology is finally making organizational democracy – on a potentially massive scale – totally and completely inevitable.

Here’s an excerpt:

“. . . peer power presents difficult challenges for anyone invested in the status quo. Corporations, those citadels of command-and-control, may be in for the biggest jolt. Increasingly, they will have to contend with ad hoc groups of customers who have the power to join forces online to get what they want. Indeed, customers are creating what they want themselves — designing their own software with colleagues, for instance, and declaring their opinions via blogs instead of waiting for newspapers to print their letters. “It’s the democratization of industry,” says C.K. Prahalad, a University of Michigan Stephen M. Ross School of Business professor and co-author of the 2004 book The Future of Competition: Co-Creating Unique Value with Customers. “We are seeing the emergence of an economy of the people, by the people, for the people.”

Click here to read more.

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